Last January, I was one of the people who witnessed the launch of Maybelline White Superfresh, and you’ve seen me talk about the miracles it does already. And you know that it’s a gamechanger. The weather is so humid, and the stress we get from the traffic conditions in the metro is sooooo bad that we frequently have to retouch our. But with each touch-up comes thicker, cakier makeup. That’s why Maybelline White Superfresh is a game changer. Thousands of Filipinas love it!

There are four shades to choose from:  Light, Nude Beige, Natural, and Honey. And I am tellin you this because August 13 to September 30, girls get Php50 off on White SuperFresh at just Php249, and Php30 off on refill at just Php169!
“Women feel best and most confident about themselves when their face makeup remains super fresh and intact, withstanding even the rainiest of days. However, as the day goes and weather conditions change, their skin is under attack by the pouring rain, humidity, and city pollution that lead to sweat build-up which eventually pounds down their confidence in the gloomy weather,” shared Sandy Tiu, Maybelline New York Product Manager. “With one unit of White Super Fresh sold every 10 seconds, Maybelline New York continues to make sure every SuperFresh user always has that fresh feel confidence throughout the day with the tried and tested no touch-up powder foundation,” added Tiu.

Feeling doubtful about the product? Checkout my illustration post to witness the technology. It comes with Clean-touch Powder Technology (thanks to mineral perlite!) that’s why it is able to maintain zero cakeyness, zero dullness, and zero meltdowns. Compared to other two-way cake foundations which traps in sweat and oil, leaving the skin gunky and everything. And you’d notice that if you use cake type products they even contribute to make the skin look darker, White Super Fresh's Clean-touch Technology battles all these, enabling its absorption power five times better than regular talc. With a powder powered with this technology, every Filipina is sure to have weather-proof super fresh, fair and matte skin.

White SuperFresh is exclusively imported and distributed by Maybelline New York and is available nationwide in all Maybelline counters. For more information about Maybelline New York and to hear more about the #12hoursfresh experiences of other Filipinas, please visit

Tell them about your #12hourfresh experience today!
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