Not all mascaras are created equal. Coming from various beauty review communities from the world over – your good, basic mascara must be able to lengthen, volumize, curl your lashes- and of course, must be smudge-proof.

Now, who’s ready to welcome the mustcara in the lash pack that not only delivers superior lash effect but definitely proves that there is more than meets the eye…lashes?

If there is one thing common among young Filipinas – it’s discovering their love for basic makeup. With so many options and such limited time, we reach to the basics that are sure to make a difference. Your good, basic mascara must do the job. From the number 1 and most loved color cosmetics, Maybelline New York, open up your makeup bags and make way for this small eye makeup trooper that’ll surely create a huge impact on your everyday look with lashes that last – the newly formulated HyperCurl Volum’ Express mascara.

“While many Filipinas still get intimidated by the beauty of mascara, the newly formulated HyperCurl Volum’ Express mascara proves how something as simple as an eye makeup tool indeed creates a big transformation on one’s overall look,” shares Maia Ang, Product Manager of Maybelline New York. “From beautiful to stunning – this eye makeup staple will make your eyes come alive in just seconds for a fresh, natural eye look perfect for conquering your daily grind.”
Wondering why this go-to mascara by Maybelline New York should be the latest addition to your basic face, lips, and eye makeup stash? Bid volumizing wax contents in your mascara goodbye and smize on the prize as HyperCurl Volum’ Express mascara is packed with lightweight volumizing black-gel formula – a breakthrough formulation that gives 4x volumized curl that won’t smudge for up to 24 hours, perfect for leaving a lasting impression during the day and making the most of your girls night out. Coupled with a pointy tip brush for easier and more precise application, this totally buildable blackest of black gel creates the most desirable stare that doesn’t leave smudges and irritation on your eye area.

Build a mascara wardrobe, along with your everyday look, just the way you like it and avoid annoying mascara marks on your eyelids with the most amped up lash curls possible. Get stunning lashes at just Php199 with the newly formulated HyperCurl Volum’ Express Mascara. Products are exclusively imported and distributed by Maybelline New York and are available nationwide in all Maybelline counters. For more information about Maybelline, please visit

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