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Friday, May 05, 2017

Beauty News: Cream Silk's #SummerHairExpert



There’s no denying how much Filipinas love summer. It’s that time of the year when we get to satisfy our desires to go on unforgettable adventures and explore countless sights and sounds both here and abroad. Whether it be unwinding in the beautiful beaches of Palawan or hiking to see the breathtaking sand dunes of Illocos, one can never run out of destinations and activities to experience during this season.

Little do we know, however, that along with that much-needed dose of sun, sand, and sea comes the damaging effects of prolonged sun and heat exposure to our crowning glory. Sun-kissed hair can turn into sun-damaged hair in an instant, especially if unprotected. The most common signs of this problem include dry and brittle strands, dryness, and frizziness.

This is what Cream Silk Triple Expert Rescue aims to address with #SummerHairExpert. As the summer hair expert, Cream Silk understands how much we all love the season and how important it is to protect our locks at any cost. Cream Silk Triple Expert Rescue is a daily treatment conditioner inspired by the power of three expert treatments, namely: hair spa for damage repair, hot oil for softness, and keratin for smoothness and shine. This formulation is specifically designed to rescue even severely damaged hair in just one wash by combining the intense nourishment of both a regular conditioner and hair treatment in one product.

Tested and trusted by celebrated experts in the beauty space, Cream Silk Triple Expert Rescue is one beauty essential every Modern Filipina should never travel without.

“With all my travels here and abroad, I find that Cream Silk Triple Expert Rescue is a must-have! Being always on the go, I like how it’s an easy fix for making sure my hair is protected under the sun”, said digital creative, beauty icon and world traveler Kim Jones.

Hairstylist to the stars Suyen Salazar adds, “The summer heat can really take a toll on our hair. That's why I always advise my clients to invest in easy-to-use products that go that extra mile in keeping our hair healthy like Cream Silk Triple Expert Rescue.”

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