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Monday, July 24, 2017

Beauty News: L'Oréal Philippines Empowers Underprivileged Women with Hairdressing Skills Training



Metro Manila, March 2017Seventy-five women from Barangay Sto. Nino in Marikina City will receive skills training in hairdressing from L’Oreal’s team of hair professionals this year as part of L’Oreal Philippines’ “Beauty for a Better Life” program developed to gift underprivileged communities with a free, international and high-quality training. The program will take trainees through three months of classes capped by an internship at a Metro Manila salon.
Led by the L’Oréal Foundation and implemented in different countries, “Beauty for a Better Life” is one of the Foundation’s key programs to help women in difficult situations regain their dignity, humanity, and femininity and help them reintegrate into society. Philippines becomes the 26th country in the worldwide line-up of L’Oréal subsidiaries who implement the global program.
 “Fulfilling our role as a great citizen, we at L’Oréal Philippines believe that beauty has the power to change lives. Beauty contributes to feeling better and living better, and gives women that extra boost of confidence they need to truly feel their best.  But in a deeper way, beauty can positively impact and improve lives through programs like “Beauty for a Better Life” which, beyond uplifting spirits, accompanies women on the path to employment,” explains Carmel Valencia, L’Oréal Philippines Corporate Communication Manager. 

Confidence can be like a “light at the end of the tunnel” for women who have encountered difficult situations in their lives. We believe that education provides the freedom to choose and build one’s future. Conscious that a large segment of the local population in the Philippines live below the poverty level, the L’Oréal Foundation and L’Oréal Philippines have made it our mission to redefine how ‘Beauty’ can impact the quality of life in these areas, not just through the brands that we carry but also through new avenues that offer a better tomorrow.” 
Training and Employability through Beauty: 

To develop the local version of the program, L’Oréal Philippines worked with the Philippine Business for Social Progress (PBSP) to nurture the ambition of offering new prospects for women in situations of social and economic instability by training them for careers in the beauty sector.  These jobs will promote social and interpersonal skills, as well as individual creativity and artistic ambition.  To ensure Government recognition of the skill set that trainees receive, graduates of ‘Beauty for a Better Life’ will be accredited by certified trainers after the training program.
The decision was made by L’Oréal Philippines and PBSP to bring the program to barangays most in need.  L’Oréal chose Barangay Sto. Nino in Marikina to implement the first batch of the program. Marikina City is included in the Office of the Vice President of the Philippines’ (OVP’s) Angat Buhay Program which works with the poorest areas to rehabilitate. Bgy. Sto Nino is home to about 41,000 inhabitants, 2,500 of whom are unemployed women of working age.  It is from this segment that 75 women will be chosen and segregated into three batches of 25 to be trained for three-months under the tutelage of L’Oréal Philippines hair professionals.  They will finish with an internship in salons that will expose them to career options. After the three-month training, PBSP and L’Oréal will work to place them for employment with micro entrepreneurs and salons in Marikina malls.
The program officially launched on April 19.

L’Oréal Philippines in Sharing Beauty: 
Committed to share beauty with all, L’Oréal Philippines’ “Beauty for a Better Life” program is just one of many efforts the Company is undertaking to redefine beauty and allow it to positively impact lives.  To know more about L’Oréal Philippines, its thrusts, and for company updates, please visit www.loreal.com.ph.

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