First slide

Second image

 

Tuesday, August 15, 2017

Beauty News: CREAM SILK GIVES EVERY MODERN FILIPINA THE #POWERTOTRANSFORM WITH ALL NEW CUSTOMIZED SOLUTIONS



Cream Silk, the country’s leader in hair care, unveils its biggest, and most beautiful transformation yet with the launch of its new range of Customized Solutions. Introducing its new formulation and look, the country’s local jewel believes that with specialized variants that cater to Modern Filipinas’ hair needs, everyone can have the #PowerToTransform.

With more than 30 years of hair care expertise, Cream Silk has developed its most effective formulation yet, keeping in mind the most common hair problems of Filipinas. Now better than ever, the all-new range has Advanced Hair Reborn Technology that repairs, strengthens, and replenishes hair from inside out. It also contains nutrients that are essential to improve hair elasticity, moisture retention, and flexibility. With this breakthrough formulation, Cream Silk is able to detect even the smallest imperfections of one’s hair and caters to areas it is needed the most.

Perfect for every Filipina hair type, the new Cream Silk range consists of seven (7) customized solutions, each with a specialized formulation to improve and transform any hair to beyond beautiful. These are Standout Straight, Hair Fall Defense, Damage Control, Stunning Shine, Dry Rescue, Dandruff-free, and its newest variant: Color Protect.

Along with its reformulation, Cream Silk’s transformation also translated its new look as they now feature Cream Silk endorsers on the packs to further communicate the persona of the new Modern Filipina. These are Heart Evangelista (Pink), Coleen Garcia (Green), Nadine Lustre (Blue), Pia Wurtzbach (Gold), Yassi Pressman (Orange), Julie Anne San Jose (Violet), and Rachelle Ann Go (Red). With their own stories of transformation, these celebrities serve to epitomize the Cream Silk woman, and to empower other Filipinas to believe that they, too, can become the best they can be.

Through this grand relaunch, Cream Silk remains committed to being a champion for the empowerment of every Modern Filipina. “With the launch of Cream Silk’s All-New Customized Solutions, we want to give Modern Filipinas the power to transform their hair by providing them a full range of conditioners formulated for any hair type. Cream Silk believes that having control over their hair enables every Modern Filipina to have the #PowerToTransform”, said Dorothy Dee-Ching, Unilever’s Marketing Director for Hair Care.

With its all new range of Customized Solutions, Cream Silk aims to inspire women to embark on their own journeys of transformation, starting with beyond beautiful hair.


No comments :

Post a Comment