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Monday, September 18, 2017

Beauty News: What Went Down at #MaybellineFashionWeek2017


Manila, 2017 – New York Fashion Week may be over, but beauty and fashion makeup mavens are more creatively inspired than ever as the up and coming makeup and fashion trends dropped down the runways, setting a stylish pace for Spring/Summer 2018. This year’s show took a different turn as a ‘makeup-first’ creative approach was front and center in every show. From subtle yet fierce makeup looks to the boldest and quirkiest outfits, you can discover everything in NYFW. Here, we sum up what went down at #MaybellineFashionweek2017:



1. Maureen rocked it in her very first photoshoot in New York 
It’s not surprising that Maureen Wroblewitz came out to be on the top at this year’s Asia’s Next Top Model. Clearly, she has what it takes to become an ‘It’ Girl everyone can get inspiration from. Here photoshoot in New York just proves how she made it happen as she exudes the energy of New York in every shot. It is amazing!

2. IT Girl meets the Maybelline Girls
Not everyone is given the opportunity to meet Adriana Lima and Emily Didonato in the flesh in one trip. During the Maybelline New York Party and press day, our Maybelline IT girl Mau met these Maybelline girls who are definitely every Filipina’s style inspiration. Adriana even shared her very own go-to Maybelline products, makeup tips, and even personal experiences in a one-on-one session with Mau.


3. Makeup looks created by Jigs Mayuga graced the runways of Jason Wu, Kith, and Self-Portrait – just to name a few!
Celebrity makeup artist Jigs Mayuga was part of the backstage action as he created makeup looks led by Maybelline global makeup artists such as Erin Parsons, Yadim, and Grace Lee, with his works making it to the runways of Jason Wu, Kith, Self-Portrait, Philip Plein, and Public School.


From Jigs’ IG account (@jigsmayuga): Early at today's @jasonwu Spring/Summer 2018 show with makeup artists @jazmincalcarami from Argentina and @ryanogilvy from Indonesia for @maybelline. With this lighting backstage, of course a photo op is essential. @welovemaybelline #MaybellineFashionWeek2017 #MakeItHappen


The makeup look done by Jigs for Public School 

4. This year’s show maneuvered into a makeup-first approach. 
The shows displayed a number of stunning makeup looks everyone can cop and flaunt. Maybelline ‘It’ Girl Maureen also donned the latest makeup looks in her photoshoot.

On Maureen: (Face) Maybelline Fit Me Matte + Poreless Liquid Foundation, (Eyes) Hyperimpact Liner and Lash Sensational Mascara, and (Lips) Inti-Mattes in RawCocoa. It’s easy to be runway-ready on the daily with these makeup trends spotted at New York Fashion Week.

For everything #MaybellineFashionWeek2017 and for exclusive makeup scoops, head on to Maybelline’s social media accounts: YouTube |Facebook |Instagram, Excited to try these makeup looks? Get your Maybelline products by visiting 
http://ho.lazada.com.ph/SHS5So

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