First slide

Second image

Saturday, December 16, 2017

Beauty News: Check Out Gigi Hadid X Maybelline's Lip Releases!

The lip shades in Gigi Hadid’s latest collection with Maybelline has its own stories to tell

Manila, 2017 – A supermodel, fashion designer, and now a makeup mogul. When she’s not busy conquering the runways of designer fashion shows, she’s also working behind the scenes collaborating with different designers from clothing to shoes and even accessories. As if that’s not enough to add to her ongoing list of achievements, Gigi Hadid continues to #MakeItHappen as she now launches her debut makeup line in collaboration with the world’s no.1 makeup brand, Maybelline New York. As a makeup junkie herself, Gigi got the chance to work on this project along with her long-time friend, makeup tutor, and currently Maybelline’s Global Makeup artist, Erin Parsons.

Gigi Hadid X Maybelline Makeup Collection

Makeup made simple
Dubbed as a “coast to coast” collection, the entire makeup line is a mix of all the products that Gigi finds extremely essential based from her experiences of having to travel a lot for a living. The limited edition collection includes tinted primers, strobing creams, mascara, lip kits, and in neutral and basic shades perfect to transition from day-to-night looks. It also includes an entire ‘multi-tasking’ makeup palette that houses several shades of concealer, blush, highlighter, and contour together with a mini-version of mascara which she calls the Jetsetter Palette.

“The most exciting part about making this collection was creating something I wasn’t able to find before – a palette or kit that had all my favorite colors and everything I needed – all in one place," said Gigi.

The collaboration was in the works for almost a year and was carefully curated based on Gigi’s exciting jetsetter lifestyle and story. Some of the shades in the collection are deeply inspired by the places and people that hold a special place in her heart. To start, the collection includes two distinct looks—West Coast Glow and East Coast Glam—carefully designed by the 22-year old herself representing her hometown in Los Angeles and home base in New York City.

Sealed with a kiss
Some of the shades included in the collection are named after special people and locations in Gigi’s life. Several of the shades from Gigi’s eye shadow palette from the East Coast Glam collection are named after famous streets in New York—Bowery, Nolita, and Bond St. She also named one of the shades from her West Coast Glow collection “Summerland,” that reminds her of the summers she spent in her LA hometown.

“I named all the lipsticks after the people I love.” – Gigi Hadid

Just the same, her lipsticks with matching lip liners from both collections, also have their own stories to tell.

Gigi Hadid X Maybelline East Coast Lip Kit Swatches

Cop the New York street style look with the East Coast Glam lip kits .

As a self-professed nude lipstick enthusiast, the East Coast Glam lip kit is a set of lip liners and lipsticks in lush shades of nude, complementing an intense winged cat-eye that Gigi feels represents the boldness of the Big Apple as a city. The entire collection is the perfect combination of trendy, stylish, and grunge influences that translates to how the young mogul views the vibrant city of New York.

Gigi named the trio of lipsticks in this collection McCall, Taura, and Erin. McCall, pale, light and rose pink in shade was named after an dear friend of Gigi’s from way back, McCall Kroenig. Taura is a darker shade of nude that’s actually named after Gigi’s astrological sign, Taurus. Erin, a nude lippie leaning towards a more deep mauve shade, is named after none other than Gigi’s close friend, Erin Parsons.

Gigi Hadid X Maybelline West Coast Lip Kit Swatches

The West Coast Glow lip kit comes in bold shades of red that complements every skin tone.

As a perfect contrast to the East Coast Collection, Gigi also came up with the West Coast Glow collection inspired by the warm California summer vibe. To highlight the laid-back and beachy feel of the look, Gigi includes three lippies in bold and vibrant bursts of red shades called Lani, Khair, and Austyn that complements all skin tones.

Austyn, with its cool, blue-based rouge undertone, and Lani, a bright orange shade, are named after close friends of the supermodel from LA. Khair, on the other hand, a great and basic cherry red lippie is named after her sister, Bella Hadid’s middle name. Gigi had to name one of the shades in this collection after her sister, as red is Bella’s personal color of choice when it comes to accentuating her smackers.

The Gigi Hadid lipsticks retail for Php 349 while the lip liners go for Php 249 a piece. Get the whole lip kit (lipstick and lip liner) for only Php 499! It’s the first time for Maybelline to launch lip kits in its entire product roster and this will be available only until supplies last.

Check out the Gigi’s lip kits and the entire Gigi Hadid x Maybelline collection out in limited SM and Watson’s branches nationwide. Watch out for updates by tuning in to Maybelline’s social media accounts: YouTube channel|Facebook |Instagram and the Maybelline PH website.

Executives of Maybelline and Watsons at the SM Megamall Gigi Hadid Special Booth

List of stores:

SM Megamall Fashion Hall (December 11-17, 2017)
SM North EDSA (January 11-17, 2018)
GIGI CORNERS NATIONWIDE (November 15, 2017- February 28, 2017)

o  SM North Edsa Department Store
o  SM Megamall Department Store
o  SM Mall of Asia Department Store
o  SM Makati Department Store
o  Watson’s SM Mall of Asia (Mall 1)
o  SM Cebu Department Store
o  Watson’s SM Megamall Daimaru
o  SM San Lazaro Department Store
o  SM Bacoor Department Store
o  SM Dasma Department Store
o  SM Fairview Department Store
o  SM Sta. Rosa Department Store
o  SM Manila Department Store
o  SM Southmall Department Store
o  SM Cubao Department Store
o  SM Baguio Department Store
o  SM Lipa Department Store
o  SM Clark Department Store
o  SM Olongapo Department Store
o  SM Calamba Department Store

Sunday, December 03, 2017

Life News: Kathryn Bernardo Gets M-powered with the Newest Canon EOS M100

Manila, Philippines – Even at a young age, Kathryn Bernardo has always had an attachment with a camera. Aside from being always in front of it, she has always secretly wanted to learn more about photography, especially since she wishes to use the power of photography to change people’s lives. Canon Marketing Philippines, Inc. (CMPI) recognizes this personal desire of the “Teen Queen” thus making her the perfect fit as the world-renowned camera brand partnered with her in launching its latest addition to its line of mirrorless cameras —the Canon EOS M100.

“We are very happy to welcome Kathryn Bernardo to the Canon family and officially make her part of #TeamCanonPH,” says Benny Yu, Consumer Group Director of CMPI. “We know that Filipinos admire her beyond just being a celebrity. Her heart for others, particularly for children, is an admirable trait. We’re here to support her vision to use her rekindled love for photography to be a platform of inspiration that will eventually benefit others.”

“Our latest addition to our mirrorless cameras, the Canon EOS M100, is a fit for her as she brings her photography game a notch higher. It is perfect for her style with its sleek design, the pictures it produces deliver depth for strong storytelling, and its functionality enhances the experience of taking and sharing photos in an instant,” Yu adds.

Kathryn, 21, discloses where her enthusiasm for photography comes from especially now that she’s endorsing the leading camera brand in the country. Watch her video here:

“Ever since I was young, I already loved taking photos. I always make it a point to have a camera with me when I travel, or during shoots or events, because I like keeping memories,” adds Bernardo. “My camera is filled with photos of my dogs and my niece! But given the chance and [more] time, I want to enroll in a photography class. Being around professional photographers all the time like Mark Nicdao and Sara Black really inspires me to take photos the way they do,” she shares.

Kathryn expresses she wants to learn how to eventually shoot uncanny and unique images, whether in portrait or street photography, using her Canon EOS M100, and share them in an instant just like a true millennial. “The Canon EOS M100 is a good start for me to learn how to shoot like them. The functions are so easy to manipulate and learn, and I get better quality photos and videos than what I used to get before. This makes documenting and sharing memories a lot easier for me, too,” Kathryn adds.

Reigniting her love for photography is one of the many things the young star would like to pursue to be able to share more meaningful content on her social media, considering that she currently gives high priority to giving back to children in need through the causes she supports.

Maraming may gustong tumulong, kulang lang sa awareness kung paano [There are a lot of people who want to help but they just don’t know how]. Feeling ko job ko yun [I feel that it is my job], to spread awareness and be able to encourage other people to help through what I share on social media—that includes the photos and videos I post,” says Kathryn.

The uncomplicated technology, handiness, connectivity, and uncompromising quality of Canon EOS M100 are the things that Kathryn loves about her new camera. As it is the camera that suits the lifestyle of Filipino millennials like her, it is the perfect tool to add to the range of must-have gadgets, and for sharing professional-like quality photos and videos in an instant.

The young actress at her prime, growing with such style and substance as the years fly, truly speaks multitudes of her character and the success she has accomplished at this point in her life. #getMpowered to take your photos and videos like Kathryn, and share them in an instant with the Canon EOS M100. Get it now at Canon dealers nationwide or at

Sunday, December 03, 2017

Life News: Fifth Rack White Plains Now Open!!!

In business, the right fit can make a whole world of a difference, and there is nothing that quite fits than to work on a passion that you allow to grow. Fashion lover Miel Villamor has found just that as she founded Fifth Rack Lifestyle and Concept Store.

Fifth Rack is a fashion and lifestyle outlet that offers customers the best finds from up-and-coming fashion brands, giving them to unique, one-of-a-kind pieces that can’t be found in malls or other retail stores. Located at 141 Katipunan Ave, White Plains, Quezon City, the store has been the go-to location for fashionistas in the South for fashion items from rising local brands and designers.

“I’d like Fifth Rack to be a one-stop shop for all sorts of unique apparel for men and women, but also items for kids, home items, and beauty products,” says Villamor. “We want to establish the image that we have something for everyone, from young professionals, to teens, to even moms and titas.”

Space for Local Brands

Its unique concept lies in putting together and different fashion brands all under one roof. This means that customers can get a taste of different designers and brands without having to hop from shop to shop.

“We are actually the first curated fashion and lifestyle concept store with mostly high-quality local brands and designers in one roof,” Villamor adds.

Not only does this arrangement benefit shoppers looking for something unique, but also the brands themselves by providing them space to showcase their products.

“One of the main goals of the store is to help start-up brands grow whether it is though sales, awareness or opportunity,” she says. “We aim to help these brands gain more awareness by having them showcase their products at the store so they can reach a bigger market.
Villamor also describes the store as a sort of training ground for start-up brands and designers to get their first taste of having a shop. A whole slot at Fifth Rack costs P8,000.00 a month. Meanwhile, a half slot costs P4,500.00 per month.

“This is a good way for brands and designers to get their brand out there and get to know their market’s taste without the hassle of trying to set up their own shop. For the amount of money they’ll be paying, they can have their own signage and spot at the store,” she states.

Passion for Fashion

This is not, however, Villamor’s first try in the world of retail, before Fifth Rack BF and Whiteplains, she manages Row 101 Pop-Up Store, which is a curated bazaar of sorts of different fashion brands and designers that she personally selected. After realizing that this was a great way to get up-and-coming brands out there in the market, she decided to put up something more permanent which is Fifth Rack.

“There was a demand for doing a more permanent store not only from shoppers who wanted this wide selection of unique items but from the brands themselves because now, they were able to break into the consciousness of the shoppers. As much as possible, we really want to promote these brands at a minimal cost,” states Villamor.

However, she admits to not knowing that she’d eventually go into business and was simply propelled by her love of fashion.
“I never planned to be in business; it just sort of happened. I always wanted to do something that was fashion related. I loved fashion, dressing up and putting things together. So, working with different brands that have their own unique aesthetic is really interesting,” admits Villamor.

List of brands in Fifth Rack Whiteplains: 
Mica & Co.
Asurio Pinafico
LaSkin Care
Malaya atbp
Blush n body
V10 Plus
Carmelo PH
Hiroko Swimwear
ANMA Lifestyle
Plaza Polanco
ASB House of scent
R&C Closet
Sexy Secrets
D' Fashion Engineer
Trouvaille clothing
Little Via
Mumble mnl
Clazzy Lizzie
Dream Essentials
My Korean Rose

Armed 550
NU Habit
Nicart Clothing
LUI Home Fragrance
Girlfriends Ph
Tale Label
Sheicah ph
Style and Chic
The Perfect Scents
Game Thing Ph
Fairness & Flawless
Stitched Mnl
Haut & Haare
Remedy Soap
One for the road
The Pretty Little Things
Agsy Bugsy

Ethan's Sweet Haven
The Glorious Candle
Kallisto Eyewear
HD & JLT Co.
Raspberry Luxe 
M & D Retail
Closet Space
The Bliss Essential
Medyas manila ph
Skin Need
CB Designs
Treasure Trove
Skin Postion
Dapper Cases
Natures Way
Mary & Co
Allure Cosmetics
Heart for Brands