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Monday, March 26, 2018

Beauty News: Althea Bare Essentials Collection Is Here!


Althea has finally launched its very own skincare line! “As one of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses.

The latest release from the Althea label is one that addresses a common problem faced by millions of Althea's fans. “They don't know what the specific steps and procedures are to complete the Korean skincare routine. Many are fazed by the number of steps but when in reality, it shouldn't be a difficult process at all," Hyeyoung Park, Head of Brand, shares.

Enter Althea’s Bare Essentials - your skin’s simply perfect savior. Althea strips down to the bare essentials with this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits of the infamous 10-step Korean skincare routine, rolled into 3 quick and easy steps. "We wanted to go back to the basics and really strip it all down to give the customers the most fundamental steps. From billions of data we've collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps - cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that – additional.”

These new beauty hybrid products pack a double punch too; they’re products that nourish the skin while leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these straightforward products epitomize simple perfection and deliver maximum results with minimum effort.


The Contour Cleanser 150g Php 300.00 
Packed with soothing Ice Plant and detoxifying Lemon Myrtle extracts, this cleanser is densely filled with micro capsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour Cleanser helps to promote blood circulation, and reduces bloating and swelling for a defined, enviably slim face shape.

The Primer Water 200ml Php 550.00
Both a hydrating toner and a primer in one, the Primer Water contains patented dewdrop technology (Macro Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas.

The Fixer Cream 50g Php 640.00
This non-oily, quick-absorbing formula harnesses the power of Trehalose, an ingredient found in the cactus plant that prevents its moisture loss, to provide the skin with 24-hour hydration. This ultra-nourishing wonder cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil, and helps to promote collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling bouncy to the touch.

With all 3 products are available for purchase under Php 1500, and made with only the best ingredients, it’s no surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement, there was a 10,000-person wait list for the products! But fret not - you can now get your hands on these highly coveted products; you’re just a click away from glowing, flawless, crystal clear skin. Plus, Althea is giving out an additional 10% off with a free special edition mirror if you purchase now so head on over to www.althea.kr today!

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