The modern-day woman does not settle for anything less than perfect. From her style, to her
look, down to every single detail there is to notice about her, she likes to take things up a notch. When it comes to her personal care products, she expects the same level up. Her intimate care needs are no different. In fact, Priva® is made precisely for the woman who wants more—and gets it! From the makers of pH Care, the Priva® line is the advanced whitening feminine wash used for everyday care of the intimate area with added benefits that specifically address her needs.

Priva® partners with the ChicDriven Women Empowerment Expo happening on July 16 to 17 at the Glorietta Activity Center in Ayala Center, Makati City. The expo is exactly the venue that draws Priva® women together: the ones who aspire for more and want to level up. With the “chic driven” woman in mind, the expo intends to “share, inspire, and empower women to truly have it all.” Since Priva® uncompromised need of women to enjoy perfect intimate care, it comes in as the perfect partner for the ChicDriven Women Empowerment Expo.

The ChicDriven Women Empowerment Expo is packed with activities, booths, and workshops
 all intended to help women amplify the awesomeness in their Priva® lives. Part of the exciting
lineup of FREE seminars at the ChicDriven Women Empowerment Expo is the special segment
“How To Attract The (Perfect) Life and Love You Want” scheduled on Sunday, July 17, at 1 p.m.
Here, a powerhouse cast of women, like Sharleen Cu-Unjieng of Mustela, Aisa Mijeno of Salt,
and Go Negosyo Awardee Michelle Fontelera of ZenZest all share their top tips for becoming your own boss. There will be a lot of fun talks, lifestyle tips and special guests on this event! Be there or be square! 

From the ranks of the ultra-popular Priva® Skin Lightening and Cooling Intimate Wash with glutathione (pink) and Priva® Skin Firming and Cooling Intimate Wash with collagen and Kwao Krua (blue), comes Priva® maven. The NEW! Priva® Perfect Care 2-in-1 Intimate Wash (gold) is the first multi-benefit feminine wash specially formulated with glutathione to help lighten dark skin areas andcollagen to improve the smoothness of the skin.  The NEW! Priva® Perfect Care 2-in-1 Intimate Wash is available in 60mL (P69.00) and 150mL (P149.00), and is available in leading supermarkets and beauty stores nationwide.