Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick

It's the lipstick review everyone has been waiting for, so here goes! 

Say hello to Maybelline Creamy Mattes Brown Nudes collection, Maybelline's newest lip release. I never thought that after Rosy Mattes and Lip Flush that their lip game could get any stronger but then they surprise everybody with this collection. Sales have been super crazy and these are selling like hotcakes everywhere. In any major Maybelline counter, you would see beauty advisers answer queries about these almost all day long, and testers get used up so fast as everyone just wants to hoard this collection. I am sure the beauty advisers are already dreaming of these lipsticks hahaha.

They are of course reviving a 90's trend for one, but honestly, I feel that this is beyond just reviving a trend. This whole collection from Maybelline is all about providing a sophisticated color selection for those with deeper skintones. Most of the shades have reddish undertones, making them the perfect lippies for any occasion for most Pinays. And as such, let's get started with this review. 

This shade is Touch of Spice, or 660. 

I like that they have this number scheme going on because you would really see the progression in hue and undertone from one number to the next. 

This, I would say, is the mother of the collection. This is not that brown, nor is it nude (it's actually a brownish mauve), but this is really what gave people a taste of the brown lip trend. This was sold out for so long in so many stores that this is a highly coveted shade. This is also the shade that I think gave the brand managers the idea to do the brown lip collection.  

In terms of packaging, it comes in a silver/metal body with a transparent frosted brown case. It is square like all other Maybelline lippies as of late. I honestly like this style because it's so annoying whenever a round lipstick keeps on rolling off onto different places it isn't supposed to roll onto.
Maybelline Creamy Mattes Brown Nudes Lipstick Packaging

For the concerned folks out there, these are the ingredients. This collection is not merely about trendy brown shades, but more of it's about a collection that is super comfortable, buttery, and creamy. Notable ingredients include sesame oil, dimethicone (skin soother), beeswax, and honey.
Maybelline Creamy Mattes Brown Nudes Lipstick Ingredients
Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick
So for one, this is the shade that started it all. I think touch of spice is a really apt name because it really is a teaser hahaha. I would describe this as a cherry pink-red mixed with brown, or a predominantly reddish mauve. I would say that this is much less browner than Nude Nuance and with more brilliance (in terms of color) and red to the mix. I included this here because it still has strong touches of brown, even if this is not brown enough to go along with the others hahaha. 

This is how it looks like on the bottom. There is a number and then the name is there. There is also an indication that it's matte.  
Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick Tube Bottom

And here are some more photos of the lipstick:

Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick Zoom
Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick

This is how the swatch looks like. 
Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick Swatch

Maybelline Creamy Mattes Brown Nudes (660-Touch of Spice) Lipstick Lip Swatch
On the lips, it actually looks like the everyday muted rose lipstick, but with a kick of excitement thanks to the brown touches.

And this is how it looks like on me!! 

Maybelline Philippines Creamy Mattes 660 Touch Of Spice Review and Swatches

Maybelline Philippines Creamy Mattes 660 Touch Of Spice Review and Swatches

To put everything into perspective, here are my thoughts and opinions about the product line: 

Shade Selection: The shade selection is just sooooo pretty. I am so glad that they released this collection as all the shades are so sophisticated. I am also happy that most shades have pinkish and reddish undertones, so this line is bound to last the test of time and still be saleable even when the brown craze is over. A lot of the shades in this collection can pass as the everyday lipsticks for a lot of Pinays, so I think that it's not only the trend that is making this sell so well but also the fact that this looks good on a lot of skintones. Every shade was well thought of such that the wearer would be able to make a bold statement but still feel comfy pulling it off. Like they could have actually released literal coffee colored shades, but they didn't, and they put wearability into consideration as well. 

I feel that this is a very good balancing act to roundup the Maybelline lippie family. With the default Creamy Mattes release, they already have a good roster of reds and muted roses. Rosy Mattes is my dream come true nudy pink collection color wise, and up to this day I use my Rosy Mattes on an almost everyday basis. The Rebel Bouquet collection helps to give a healthy supply of corals and more pinks. Velvet Matte and Vivid Matte give the super shocking reds and pinks that we all need. I also like to use Lip Flush for the pouty lip effect due to its translucency. This is a collection whose colors cannot be found in previous Maybelline collections, so this is a good way to really roundup the color profile of Maybelline lippies. 

Color Payoff: Amusingly, since these are browns, it's like you can't visualize how it'd look on you until you try it. Like you can describe a color on the tube and everything but you will not understand the exact shade until you've worn it. The shade loyalty is a tricky part, because you'd never know if the shade applied true to the colors on the tube due to all the mind tricks you'll experience, especially when it's your first time to wear browns.  But nonetheless, these lipsticks are highly pigmented and apply very opaquely with very little effort. 

Longevity: These lipsticks stay on for a good few hours or so without the consumption of oily foods. The darker shades in the collection do leave a tint. 

Texture: The texture of these lipsticks really stand out from Maybelline's other collections. The lipsticks feel soft and apply easily and smoothly. They may be matte in appearance, but texture wise they're so creamy and buttery, like lip balms. I think these behave a lot like the Bold Mattes, but even thinner and wispier. I'm not exactly sure, but this feels like a powderless matte formula. The unique value proposition with Bold Mattes was the powderless formula to ensure comfort, and this might be hinged on a similar formula, but even creamier. This collection's formula is visibly less matte than say, Rosy or Vivid matte, but it's still matte. You will be reminded of the decadence and smoothness of chocolate bars as this has a chocolate fragrance to it. 

However, the softness seems to come with its own flipside. I actually had one unit break off in the tube and make a mess in the world and fall off to the floor twice in my attempt to fix it. I think that that happened because of the formula being too soft. But even then, I wouldn't trade this texture for anything in the world anymore. 

Comfort: Maybelline has put comfort at the forefront of its 2016 releases with all the lip balms and soft lipsticks, but this collection just threw all that out the window. You can feel that this collection is exponentially more comfortable than other Maybelline releases, despite the many exisiting collections already being so comfortable. Lips feel moist the whole time this product is on. You would never think that comfort could ever reach this level until you actually try this. 

Price and Value for Money: This lipstick retails for Php299 a pop, and while there are flash sales here and there, this is still exempt from most National Lipstick month sales due to the newness and the immense demand by the public for this product. I honestly think that the product line as a whole (including the reds and pinks the collection originally had) is really worth the hype because of the super creamy and buttery texture and immense comfort. It also helps that in specific, these browns are among the most affordable ones in the market of brown lippies, given that most brown lip product manufacturers are brands without representation in the Philippines, or that their brown lippies are liquid lipsticks, which generally cost more than lipsticks. I feel that given the difficulty of ordering online and the lack of brands doing this, this will most likely be the first brown purchases of most people, but the purchases will be worth it as this is really the slay my queen sophistication most people were looking for in foreign releases in the first place. The ease of access also makes it something worth trying as it's literally so easy to get one. There's no reason to shy away from browns when Maybelline counters are literally everywhere. 

So yaaaay, this is my review. Try it out ASAP! 

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