Just as Maybelline empowers women to explore new looks and flaunt their own creativity and individuality, Kelsey is the brand’s perfect endorser. One of the country’s up and coming models signed on to Wilhelmina Models, one of the biggest global modeling agencies, Kelsey is today booked with casting calls from all over the globe.She has worked hard to pursue her modeling dreams and make it in the business.

“We’re really excited to work with Kelsey Merritt this year as our newest Maybelline girl especially because she truly exhibits what a Maybelline girl is – someone who makes it happen,” says Cary Co, Marketing Manager for Maybelline New York. “With Liza Soberano who endorses our Face and Eyes products, Kelsey will be our lead endorser for Lips.”

This will not be the first time that Kelsey works with Maybelline New York. A year ago, she was given the opportunity to shoot a Maybelline commercial alongside the ultimate Maybelline girl, Gigi Hadid, in New York City. Given the fact that they shot it in the middle of winter wearing thin clothing, the young model chose to see the experience as a blessing.The life of a model, after all, is a challenging one.She tells of calls received in the wee hours of the morning to notify her that her flight to her next shoot location leaves in a few hours; the relentless demands of the modeling industry; and the constant struggle to balance her schedule between University studies and work. By staying true to herself, she has managed to embrace the life she has chosen.

“The industry I’m in brings me challenging surprises. I find myself writing my school paper on the plane, and packing my stuff at a moment’s notice to jump on a plane. It can really be unpredictable but that’s what makes it exciting,” she says. “Though I’ve worked with Gigi Hadid on a commercial for Maybelline, it never crossed my mind that I might one day actually become a Maybelline girl. So I’m thrilled and looking forward to what’s in store for me this year. To be part of the Maybelline family and to help inspire young girls to follow their dreams no matter what is a great honor! Let’s make it happen!”

With its recently unveiled Powder Mattes collection and newest endorser, Maybelline New York has launched the perfect combination to inspire girls to make it happen in 2017.