Manila 2017 – Every girl knows that it takes guts to flaunt some of the boldest beauty looks that come out of the runway. But with the launch of the latest lipstick collection from the No. 1 makeup brand in the world, Maybelline New York, every girl will surely go for the boldest shade. Think black and blue, the Loaded Bolds by Color Sensational truly boasts bold and edgy shades that we only see in the catwalk.  

“We’re really excited for the launch of the Loaded Bolds here in Manila. With shades such as black, blue, and white, I think we are the first beauty brand bringing those eccentric shades here in the country,” says Kat Diaz, Sr. Product Manager of Maybelline Philippines “More to this collection is that it is our most pigmented mattes to date. We talk about single-stroke intensity which means that in just one stroke, you get intense color payoff. Its creamy texture and high pigmentation will leave you looking extra bold and edgy.”

The launch of this newest lipstick collection also showcased a fashion show with special guests Maureen Wroblewitz and Jennica Sanchez from Asia’s Next Top Model Cycle 5. Besides the fashion show, both contenders shared with the audience their experience being in the top model reality show.
“To become the official makeup sponsor of Asia’s Next Top Model for the second time around is truly amazing. This partnership has brought us the opportunity to inspire more and more girls to make their dreams happen and we’re very thankful for that.” Says Cary Co, Marketing Director for Maybelline Philippines.

The Loaded Bolds collection will be available at Maybelline counters starting May 2017 for only P299. To know more about Maybelline’s promos and for updates, visit

The Loaded Bolds lipstick collection from the no. 1 lip franchise, Color Sensational

The Maybelline Team with the Philippine representatives to AsNTM Cycle 5
(L to R) Erika Jeng, MT for Lips; Caitlin Tan, MT for Face; Bianca Sing, Jr. Product Manager for Face; Sandy Tiu, Sr. Product Manager for Face; Cary Co, Marketing Director of Maybelline Philippines; Kat Diaz, Sr. Product Manager for Lips; Margaux Alcid, MT for Eyes; Ira Santos, MT for LipsTreesha Cruz, Visual Merchandising Intern; Jia Brion, Product Manager for Eyes; Reisha Duarte, Visual Merchandising Executive; Alyanna Chuatoco, MT for Eyes; with AsNTM models Jennica Sanchez & Maureen Wroblewitz (center)

And it's not only AsNTM that Maybelline got busy with in the past few weeks! Maybelline also sent the IT Girls to Coachella! Find out who the Philippines sent in this video!!! (Clue: HEY HEY HEY! _____ HERE!!!)