Manila, 2017 – True to its belief to invest in young talents, L’Oréal Philippines once again launches Brandstorm – its signature business competition for students that aims to harness the talent and ideas of young marketers to change the game of the beauty industry. This 2017 marks a milestone especially in the Philippines as the competition goes nationwide with over 1,500 students registering for the competition – an increase of 371% versus the previous years.

The student teams for this year’s Brandstorm were challenged to disrupt the men’s grooming industry with the partner brand, L’Oréal Men Expert, the world’s No. 1 Skincare Brand for Men. With the mission to be a project and talent incubator for students, the Brandstorm journey revolves around accepting diversity and cultivating it to be game-changers.

“L’Oréal Brandstorm has been the best venue for us to incubate ideas and young talents. It gives us a fresh perspective to see the beauty industry in a new light,” shared Tina Ampil, L’Oréal Philippines General Manager for Human Resources. “As we move forward to the journey to Paris, we are making sure that we invest in these the potential students who will represent the Philippines in the international competition.”

From 421 university teams, only 48 have moved forward and competed at the semi-finals coming from different regions in the country, vying to land a spot in the National Finals. Students from University of the Philippines Diliman, Ateneo de Manila University, and San Beda College will be representing Manila.  Each team was entitled to four pillars of learning to help them develop their ideas into full-fledged campaigns that may just win them a ticket to the International Finals happening in Paris. L’Oréal Philippines also provided the teams with E-Learning courses, Brand resource materials, and a L’Oréal mentor.

Out of the 48 teams, the competition is now down to eight (8) coming from different schools all over the country. The 8 teams are as follows:
1 MANILA – Champs  |  University of the Philippines Diliman  |  Richmoune Lavinne Sy, Samantha Ko, Gabriel Herrera-Lim
2 VISAYAS – Maxim  |  University of the Philippines Visayas  |  Herna Alpha Tiagan, Genevieve Millan, Jasper Dioco
3 MANILA – Team Hustle  |  Ateneo de Manila University  |  Janelle Go, Paul Yap, Joanna Patricia Matias
4 MANILA – Team L’OLreal  |  University of the Philippines Diliman  |  Andrew Escay, Ina Badiola, Renz Salindong
5 MANILA – Y3  |  University of the Philippines Diliman  |  Francine Ysobel Sabado, Diego Nepomuceno, Ysabel Miranda
6  BAGUIO - 16°C  |  Saint Louis University  | Nicole Navarrete, Austine Miguelle Ogad, Matthew Mendoza
7 MANILA – iWill  |  San Beda College  | Lindzey Caco, Katrina Grajo, Patricia Faith Bastes
8 VISAYAS – Stormbusters  | University of the Philippines Visayas  | John Joseph Kuan Ken, Stephenie Padojinog, Paolo Gabriel Nabor
These 8 teams will battle it out during the Brandstorm National Finals happening on April 18 at the L’Oréal Académie where one team will be one step closer to representing the Philippines in the International Finals in Paris.

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