"Beware of her fair hair, for she excels. All women in the magic of her locks; And when she winds them round a young man's neck, she will never set him free again."--Johann Wolfgang von Goethe
Whether it's hair color, styling, or simply the way it blows in the wind, a woman's hair is her source of power and confidence.

Everyone wants in on what's in when it comes to cuts and styles. Filipino women in particular are bold and experimental when it comes to their haircut, but talk about hair coloring and they still tend to be conservative and reluctant to take that leap into more daring hair tones. Also, there is less involvement in hair treatment as it is considered a "fix" to an already existing damage rather than a way of preventing it. But that needs to change.

Watsons is here to help women achieve their #Hairgoals with a wide selection of hair care products from color to treatment. Got that hair color you've always wanted? Watsons says, "Go for it"! Play around with different shades of red (hot to fiery), browns (subtle to striking), blonde (sexy to bombshell), and pastel color (fun to out-of-this-world)! At Watsons, we've got just the products like Revlon, Revia, Bigen, Liese, Kolours, Beautylabo, LOreal Excellence, Naturtint and Lolane, to make your hair color dreams come true. Thinking of a new hairstyle? Go right ahead, girl! They say a new hairstyle can actually alter your outlook in life. Plus, depending on the cut, this might even highlight your good facial features. To amp it up, you can use products like Vitress, which you can use to style and smoothen your hair everyday. DOVE Invigorating Dry Shampoo, is also a good must-have to create volume on your hair. And if you are sporting a style you want to last for the whole day, finish it off with a TRESemme Freeze Hold Hairspray.

Tip: Don't wait until your hair sounds the damage alarm before you take extra care of it. Treat your hair on a daily basis and your hair will surely thank you for it. Use hair treatment products like Silk Secrets and Lolane Intense Care Treatment, to keep hair out of harm's way. You can also use a more potent conditioner such as Creamsilk’s Triple Keratin Active to help bring back the vibrance of your hair. Having healthy, good-looking hair unlocks that vibe of confidence. Watsons, with an extensive line of hair color, styling, and treatment products available in-store, makes your #Hairgoals happen.

So come drop by! Or you can conveniently shop from the comforts of your home via http://www.watsons.com.ph! Here's your chance to finally plunge into hair coloring! May 26 is Color Your Hair Day! Get 50% off on participating Hair Color products for 100% awesome looks. If you're a SMAC member, your P500 single-receipt purchase of any participating products allows you to earn 1 E-raffle entry that gives you the chance to win up to 100,000 bonus points!