The other day, I was looking at an ad and it cited that 80% of purchase decisions are made by women.  While men have become more involved in their own purchase decisions, especially with the advent of online shopping, it seems that women still dominate most of the purchase decisions, whether online or offline. It really makes sense for Lazada to have a Lazada Women's Festival this entire month of February, with a February 7-9 Fashion & Beauty Sale, February 13-15 Valentine’s Day Sale, February 17-18 Home & Living Sale, and February 19-21 Baby Fair! 



To launch all the festivities for the month, they had us go to Mind Museum for some virtual store setups.

And! Yes! The other good news is that Beauty By LazMall is here and is now a dedicated section in the site!

The L'Oréal group is definitely a big part of the new Beauty By Laz Mall section. They are also really proud to be adding Magic Mirrors for L'Oréal lippies, so you can try them on virtually! 

Ray Alimurung, CEO of Lazada Philippines, was of course, excited to be announcing the month-long Lazada Women's Festival. Lazada has long been the go-to destination for all sorts of needs and wants, and they're proud to be the place where people are confident they'll find whatever they're looking for. Whether women are looking for items for themselves or as gifts, indeed, everything can be found at Lazada. 

Neil Trinidad, Chief Marketing Officer of Lazada Philippines, emphasized the multitude of brands that have been introduced to LazMall, and how these new brands further contribute to empowering shoppers with diversity and inclusivity. Bobbi Brown, Estée Lauder, Origins, Dr. Jart+, COSRX, Covergirl, Clinique, Burt's Bees, among other powerhouses, are now at LazMall. More and more premium beauty brands are going onboard Lazada, which makes it so exciting.

Carlos Barrera, Chief Operations Officer of Lazada Philippines, asked shoppers to be quick and be alert as deals will run out fast! While Lazada will have over 3 million deals from hundreds of participating brands this month, really crazy deals like 80% off items and Php1 items are sure to get sold out easily. There will also be lots of vouchers to be given away for discounts and shipping discounts, so shoppers need to use them before others do!

To further the launch of Beauty By LazMall, they introduced the Lazada Beauty Council. JohnReysLife, Rei Germar, Albert Kurniawan and the Enciso sisters were happy to share their thoughts on beauty and the changing market landscape. 

For all of them, sourcing was a key issue. Finding imported beauty brands here was hard, and one really had to go through so much hassle to get something. Now, with many imported brands onboard Lazada, shoppers can buy these brands easier and also be able to avoid fakes thanks to official stores on LazMall. It's also amazing with how Lazada carries many local brands to appeal to the ever-changing tastes of consumers. Back then, it'd be so much work to order from an Instagram store with all the messaging and follow-ups, but now, with Lazada's infrastructure, everyone everywhere can enjoy the best that local beauty brands have to offer. 



They also had a discussion with key brands on what's exciting about their Lazada stores. Onstage were Vanessa Castro-Delong, Olay Philippines National Beauty Consultant Sales Manager; Czari Domingo, Benefit Cosmetics Philippines’ National Brow Artist; and Annika Bautista, L’Oreal Makeup Paris Philippines Total Lip Category Brand Lead. For Olay, Vanessa shared about how Olay Whips is changing the skincare landscape thanks to the mousse-like, velvety finish of the product. Czari shared about how excited she is that Benefit's brow products can already come to the rescue of any Filipina as the brand is now onboard Lazada. 


Annika shared her excitement that they have new shades for L'Oréal Rouge Signature, and how many L'Oréal lippies can now be "tried on" by customers via augmented reality thanks to the new Magic Mirror function in L'Oréal's LazMall outlet.

And yaaaay a selfie with Rina

And a selfie with Cathy

Be sure to check out the latest deals on Lazada this month! 

Doll Up Mari: Top Beauty and Female Lifestyle Blogger Manila, Philippines