1.     What’s the philosophy behind BLK cosmetics and what was her inspiration behind it? The brand is called blk, which is short for black. Why we chose black is because it really represents for being timeless, uncomplicated. So that was really the inspiration behind it, that everyone can have an uncomplicated beauty regimen with the right products. We really wanted to come up with the idea to create quality products that make it uncomplicated to piece yourself together.   

2.     Describe the BLK girl

The blk girl is someone on the go, who is not afraid to experiment, and is a go-getter. She keeps it real, keeps it simple, and keeps it uncomplicated.

3.     Aside from Anne Curtis, who would a peg blk girl be?

Natalie Portman and Angelina Jolie. They always keep it simple and classy, but at the same time, they’re not afraid to add a dose of color, they’re not afraid to experiment.

4.     What is your signature look and which BLK products do you use to achieve that?

“My signature trademark lipstick color is red. I feel like it has become my lucky color. So whenever I use red lipstick, it’s a top choice between matte lipstick or a liquid lipstick. On regular days, It really depends on my mood, like a chameleon. I like to blend in with what the weather is, or how my day is going. I love trying many different looks, but I have that one trademark that I always go back to.”

5.     What are some of Anne’s fail proof tips when it comes to applying make up?

Just keep it simple. Definitely not piling it on because the simpler, the better. It also gives you a lot more room to play around with your lipstick colors. To keep your makeup clean. 

6.     Anne has been known to do her own make up for her shows, how did she learn to put on her own make up? It was just trial and error for her. Anne recalls looking at photos from the past and says that a lot of them were #flop and #fail moments.” When you start to learn, you learn what colors compliment your face. You learn that piling make up all over your face doesn’t really suit me.”

7.     Does Anne’s current obsession with K-drama have an affect to her makeup style? Yes it does somehow, “Like with the way I apply my lipstick. Sometimes it depends on what I’m wearing, how I’m feeling that day, or even what I watched last night,” Anne explains.She says the influence is evident in the blk face powders.

8.     What are Anne’s go to resources for keeping up to date with makeup and beauty trends? Anne thinks Instagram is the perfect source for that, taking inspiration from the magazines and people she follows and the updates on their accounts.

9.    Is blk Anne’s first business venture?

Anne Curtis is a partner in Xeleb, but refers to the blk venture as her passion project. It’s a part of who she is, as she’s really a makeup person.

10.  How involved is Anne in the process? From the color matching, designs, the photos, choosing the graphic design, Anne is on top of everything. She expresses how happy she is to keep working with people who have been giving her that liberty to be very hands on, because it is such a passion project for her. Anne also says that it may have helped that she has worked with her partners in the past. 

11.  What are the future plans for the brand? And are there plans to expand in the future? Blk Cosmetics has so much in store. You can expect more products to be launched in the latter part of this year and the first quarter of 2018.
 “I did so much research. The reason why I decided to do this because all my followers and all my friends are asking me what my lipstick color is, what are you using. It’s really what I want to bring to them. Having good quality products that’s attainable for them. You get super nice quality cosmetics. That’s why I’m so excited, I’ve done all my research. Now it’s just a matter of making it happen next year,”

12.  What’s the biggest challenge you’ve experienced so far from creating a makeup line from scratch?

“That it’s taken me 6 years. This time, I really pushed through with it. I was going to do it alone at first, then I stopped because I was afraid. I had so many opportunities of working with other brands. And I thought baka di na matutuloy. I guess that was the biggest hurdle of actually making it happen and pushing for it. I just thought that was the biggest hurdle I had coming up with my own makeup brand.”

13.  What’s the most fun part?
 “All the planning. All the shooting, All of the colors. Finding the packaging. It’s so much fun, especially when you have a vision and you see it coming together. It gives me so much kilig. I’m super hands on, in our first photo shoot I wasn’t happy with it can we please shoot again I have a different view for this brand and it happened we reshot everything the final outcome was what I wanted for the brand.”

Top Beauty and Female Lifestyle Blogger Manila, Philippines