The lip shades in Gigi Hadid’s latest collection with Maybelline has its own stories to tell

Manila, 2017 – A supermodel, fashion designer, and now a makeup mogul. When she’s not busy conquering the runways of designer fashion shows, she’s also working behind the scenes collaborating with different designers from clothing to shoes and even accessories. As if that’s not enough to add to her ongoing list of achievements, Gigi Hadid continues to #MakeItHappen as she now launches her debut makeup line in collaboration with the world’s no.1 makeup brand, Maybelline New York. As a makeup junkie herself, Gigi got the chance to work on this project along with her long-time friend, makeup tutor, and currently Maybelline’s Global Makeup artist, Erin Parsons.

Gigi Hadid X Maybelline Makeup Collection

Makeup made simple
Dubbed as a “coast to coast” collection, the entire makeup line is a mix of all the products that Gigi finds extremely essential based from her experiences of having to travel a lot for a living. The limited edition collection includes tinted primers, strobing creams, mascara, lip kits, and in neutral and basic shades perfect to transition from day-to-night looks. It also includes an entire ‘multi-tasking’ makeup palette that houses several shades of concealer, blush, highlighter, and contour together with a mini-version of mascara which she calls the Jetsetter Palette.

“The most exciting part about making this collection was creating something I wasn’t able to find before – a palette or kit that had all my favorite colors and everything I needed – all in one place," said Gigi.

The collaboration was in the works for almost a year and was carefully curated based on Gigi’s exciting jetsetter lifestyle and story. Some of the shades in the collection are deeply inspired by the places and people that hold a special place in her heart. To start, the collection includes two distinct looks—West Coast Glow and East Coast Glam—carefully designed by the 22-year old herself representing her hometown in Los Angeles and home base in New York City.

Sealed with a kiss
Some of the shades included in the collection are named after special people and locations in Gigi’s life. Several of the shades from Gigi’s eye shadow palette from the East Coast Glam collection are named after famous streets in New York—Bowery, Nolita, and Bond St. She also named one of the shades from her West Coast Glow collection “Summerland,” that reminds her of the summers she spent in her LA hometown.

“I named all the lipsticks after the people I love.” – Gigi Hadid

Just the same, her lipsticks with matching lip liners from both collections, also have their own stories to tell.

Gigi Hadid X Maybelline East Coast Lip Kit Swatches

Cop the New York street style look with the East Coast Glam lip kits .

As a self-professed nude lipstick enthusiast, the East Coast Glam lip kit is a set of lip liners and lipsticks in lush shades of nude, complementing an intense winged cat-eye that Gigi feels represents the boldness of the Big Apple as a city. The entire collection is the perfect combination of trendy, stylish, and grunge influences that translates to how the young mogul views the vibrant city of New York.

Gigi named the trio of lipsticks in this collection McCall, Taura, and Erin. McCall, pale, light and rose pink in shade was named after an dear friend of Gigi’s from way back, McCall Kroenig. Taura is a darker shade of nude that’s actually named after Gigi’s astrological sign, Taurus. Erin, a nude lippie leaning towards a more deep mauve shade, is named after none other than Gigi’s close friend, Erin Parsons.

Gigi Hadid X Maybelline West Coast Lip Kit Swatches

The West Coast Glow lip kit comes in bold shades of red that complements every skin tone.

As a perfect contrast to the East Coast Collection, Gigi also came up with the West Coast Glow collection inspired by the warm California summer vibe. To highlight the laid-back and beachy feel of the look, Gigi includes three lippies in bold and vibrant bursts of red shades called Lani, Khair, and Austyn that complements all skin tones.

Austyn, with its cool, blue-based rouge undertone, and Lani, a bright orange shade, are named after close friends of the supermodel from LA. Khair, on the other hand, a great and basic cherry red lippie is named after her sister, Bella Hadid’s middle name. Gigi had to name one of the shades in this collection after her sister, as red is Bella’s personal color of choice when it comes to accentuating her smackers.

The Gigi Hadid lipsticks retail for Php 349 while the lip liners go for Php 249 a piece. Get the whole lip kit (lipstick and lip liner) for only Php 499! It’s the first time for Maybelline to launch lip kits in its entire product roster and this will be available only until supplies last.

Check out the Gigi’s lip kits and the entire Gigi Hadid x Maybelline collection out in limited SM and Watson’s branches nationwide. Watch out for updates by tuning in to Maybelline’s social media accounts: YouTube channel|Facebook |Instagram and the Maybelline PH website.

Executives of Maybelline and Watsons at the SM Megamall Gigi Hadid Special Booth

List of stores:

SM Megamall Fashion Hall (December 11-17, 2017)
SM North EDSA (January 11-17, 2018)
GIGI CORNERS NATIONWIDE (November 15, 2017- February 28, 2017)

o  SM North Edsa Department Store
o  SM Megamall Department Store
o  SM Mall of Asia Department Store
o  SM Makati Department Store
o  Watson’s SM Mall of Asia (Mall 1)
o  SM Cebu Department Store
o  Watson’s SM Megamall Daimaru
o  SM San Lazaro Department Store
o  SM Bacoor Department Store
o  SM Dasma Department Store
o  SM Fairview Department Store
o  SM Sta. Rosa Department Store
o  SM Manila Department Store
o  SM Southmall Department Store
o  SM Cubao Department Store
o  SM Baguio Department Store
o  SM Lipa Department Store
o  SM Clark Department Store
o  SM Olongapo Department Store
o  SM Calamba Department Store