Hadid’s latest collection with Maybelline has its own stories to tell
– A supermodel, fashion designer, and now a makeup mogul. When she’s not busy
conquering the runways of designer fashion shows, she’s also working behind the
scenes collaborating with different designers from clothing to shoes and even
accessories. As if that’s not enough to add to her ongoing list of achievements,
Gigi Hadid continues to #MakeItHappen as she now launches her debut makeup line
in collaboration with the world’s no.1 makeup brand, Maybelline New York. As a makeup
junkie herself, Gigi got the chance to work on this project along with her long-time
friend, makeup tutor, and currently Maybelline’s Global Makeup artist, Erin
|Gigi Hadid X Maybelline Makeup Collection|
as a “coast to coast” collection, the entire makeup line is a mix of all the
products that Gigi finds extremely essential based from her experiences of
having to travel a lot for a living. The limited edition collection includes
tinted primers, strobing creams, mascara, lip kits, and in neutral and basic
shades perfect to transition from day-to-night looks. It also includes an
entire ‘multi-tasking’ makeup palette that houses several shades of concealer,
blush, highlighter, and contour together with a mini-version of mascara which
she calls the Jetsetter Palette.
most exciting part about making this collection was creating something I wasn’t
able to find before – a palette or kit that had all my favorite colors and
everything I needed – all in one place,” said Gigi.
collaboration was in the works for almost a year and was carefully curated
based on Gigi’s exciting jetsetter lifestyle and story. Some of the shades in
the collection are deeply inspired by the places and people that hold a special
place in her heart. To start, the collection includes two distinct looks—West Coast Glow and East Coast Glam—carefully designed by the
22-year old herself representing her hometown in Los Angeles and home base in
New York City.
of the shades included in the collection are named after special people and
locations in Gigi’s life. Several of the shades from Gigi’s eye shadow palette
from the East Coast Glam collection
are named after famous streets in New York—Bowery, Nolita, and Bond St. She
also named one of the shades from her West
Coast Glow collection “Summerland,” that reminds her of the summers she
spent in her LA hometown.
love.” – Gigi Hadid
the same, her lipsticks with matching lip liners from both collections, also have
their own stories to tell.
|Gigi Hadid X Maybelline East Coast Lip Kit Swatches|
a self-professed nude lipstick enthusiast, the East Coast Glam lip kit is a set of lip liners and lipsticks in
lush shades of nude, complementing an intense winged cat-eye that Gigi feels
represents the boldness of the Big Apple as a city. The entire collection is
the perfect combination of trendy, stylish, and grunge influences that
translates to how the young mogul views the vibrant city of New York.
named the trio of lipsticks in this collection McCall, Taura, and Erin. McCall, pale, light and rose pink
in shade was named after an dear friend of Gigi’s from way back, McCall
Kroenig. Taura is a darker shade of nude that’s actually named after Gigi’s
astrological sign, Taurus. Erin, a nude lippie leaning towards a more deep
mauve shade, is named after none other than Gigi’s close friend, Erin Parsons.
|Gigi Hadid X Maybelline West Coast Lip Kit Swatches|
complements every skin tone.
a perfect contrast to the East Coast Collection, Gigi also came up with the West Coast Glow collection inspired by
the warm California summer vibe. To highlight the laid-back and beachy feel of
the look, Gigi includes three lippies in bold and vibrant bursts of red shades
called Lani, Khair, and Austyn that
complements all skin tones.
with its cool, blue-based rouge undertone, and Lani, a bright orange shade, are named after close friends of the
supermodel from LA. Khair, on the
other hand, a great and basic cherry red lippie is named after her sister,
Bella Hadid’s middle name. Gigi had to name one of the shades in this
collection after her sister, as red is Bella’s personal color of choice when it
comes to accentuating her smackers.
liners go for Php 249 a piece. Get the whole lip kit (lipstick and lip
liner) for only Php 499! It’s the first time for Maybelline to launch lip kits
in its entire product roster and this will be available only until supplies
Maybelline collection out in limited SM and Watson’s branches nationwide. Watch
out for updates by tuning in to Maybelline’s social
media accounts: YouTube
channel|Facebook |Instagram and the Maybelline
|Executives of Maybelline and Watsons at the SM Megamall Gigi Hadid Special Booth|
2017- February 28, 2017)