|Anne Curtis’ BLK K-Beauty Collection Launch|
|Anne Curtis’ BLK K-Beauty Collection Flatlay|
Of course, everyone was super stoked to see Anne! She shared how much she wanted to do this collection given her addiction to everything Korean these days. Even though it was a little scary to move around in this room (the doughnuts are quite heavy and they hurt when they hit your head), everyone was busy walking around and filming.
|Anne Curtis’ BLK K-Beauty Collection Program|
Aside from sharing the new videos, Anne shared her experiences in creating this collection. One anecdote is how she feared for her life in filming the video because she used three dots of her cheek paint– which is too much as it’s so pigmented that one dot is enough. She also shared about how she wanted to do 10000 other things and 10000 shades, but her business partner, Jacqe Gutierrez, reminded her to stay true to her brand DNA of uncomplicated beauty.
Of course, more choices is good, but it also means more confusion. Part of why BLK is so appealing is because there are only a few key shades, and a few key product lines, making it easy to decide and narrow down choices. Making too many products and too many shades only makes the confused even more confused.
|Anne Curtis’ BLK K-Beauty Collection Talk|
After her stage talk, Anne of course wasted no time and went around the museum for photos and videos to be taken. Gosh, she looks like a doll!!
|Anne Curtis’ BLK K-Beauty Collection Shoot|
|Anne Curtis’ BLK K-Beauty Collection Lip Tint|
BLK’s lip tints have a flat doe foot applicator, for easy application. Personally, I like doe foot ones more than roller ones, because you have more hygiene control in the sense that you can wipe this after usage, before putting it back into the tube. Unlike roller balls, which will inevitably roll impurities into the tube.
|Anne Curtis’ BLK K-Beauty Lip Tint Applicator|
There are 4 shades, and the 3 shades here on this swatch are Cherry, Orange, and Pink. The orange tint was a risk that Anne took, as orange shades haven’t been explored much for tints here in the Philippines, but it paid off because it’s been sold out so many times, and received critical acclaim from users!
|Anne Curtis’ BLK K-Beauty Collection Lip Tint Swatch|
|Anne Curtis’ BLK K-Beauty Collection Cheek Paint Swatches|
|Anne Curtis’ BLK K-Beauty Collection Liquid Eyeshadow|
Something to note is that these eyeshadows need to be blended and left to set for a bit. Some people apply too much, do not blend it out, and then leave it wet. The end result is creased eyeshadow that wears off easily. The right way to use this is to apply with a thin layer and to buff it properly. Only add more when the need arises.
|Anne Curtis’ BLK K-Beauty Collection Liquid Eyeshadow Swatch|
And wee selfie time!!! This is a post where I have especially a lot of selfies as this was one event where almost all my friends were gathered in one place. At the same time, there were also celebs present.
And a very rare selfie with Jeya! I feel like I’ve known Jeya for so long because of mommy Anne’s vlogs, even if this is my first time to meet her.
With Mommy Kris and Daddy Justin, who just had Liam for like 3 weeks at the time!