Depending on the setup, they usually do the Facebook live videos in a vacant function room in the Lazada offices. But of course, they have their arsenal of Lazada supplied lights and we also use lapel microphones. The whole concept of Lazada Facebook live videos took off and now they have live videos almost every single day. This is why they really invested in the quality of the videos with SLR’s, microphones, and lights.
From the sidelines, this is how it looks like! The microphones are of course not seen from the front, but here you can see them. We also have our printouts of the program flow with us, but usually we cover it with a lot of items so they are not conspicuous. I have done four Lazada Facebook lives and have attended two Lazada events, but still I don’t have a Laz plushie! Getting a Laz plushie really is one of my goals bwahahaha.
We also cover up brand names, or remove labels from items or accessories to our videos. We tape over noodle brands and change the branded wrappers of burgers to tissue paper when we do food tests. Competitor brands involved in videos usually have the logos covered or label stickers removed if possible.
No one really tells us on who’s part is whose. This is why they usually select people who they think will have a good synergy together. When someone speaks too much or too little, it’s not nice. Or when it’s obvious that one is delivering lines and not really interacting with the other host, it’s also not good on screen. It works when it’s a casual chit chat about the product mixed with serious brand talk.
And this is Kristine and I with my burger! Usually for a food test we only take a few bites on cam to show the product performance, but we usually eat the rest of the food after the video. And there really are no camera tricks. We don’t practice to get a product to behave in a certain way and the brands never prod us to manipulate a product to behave better on cam. Whatever you see on cam is actual product performance. In the first place, too, the ASC will not approve any claim that cannot be substantiated with evidence and truth, so no brand can do a live video promoting any claim that is not pre-approved.
As you can see in our close up, we use a loooot of makeup! We also usually come in contact lenses because the lighting is harsh. It looks like mild makeup on screen, but yes, it is more dramatic in real life.