This event was held at the Shooting Gallery studios. I have never heard of this place at all. I’ve heard of a lot of studios, but not this one in particular. It was amusing to find this because when we were on our way we didn’t expect it to be this grand. We were expecting a big warehouse with a high wall, but to our surprise, it was a super conspicuous property.
There was a good number of people who were waiting for the grand reveal. This venue just happens to be sooo big that’s why it doesn’t look so full.
Here is Jeff Bascon, brand director for Penshoppe, onstage, talking about the current roster of Penshoppe endorsers. He told me later on that they really look for goodwill, star power, and relatability in all their endorsers. This kind of explains the reason why their current endorsers include Sandara Park, Sean O’Pry, Lucky Blue Smith, Mario Maurer and Kendall Jenner.
And this is how they looked like after Gigi’s grand reveal. Even the managers had their mouths shut and really wouldn’t budge when I asked who the new endorser was because they told me it was so big of a reveal that I had to experience it for myself. And indeed it was such a big reveal!
Here are Charlene and Phya attaching patches onto their garments. Each blogger had a 3-patch allotment, so I gave my allotment to them instead as they, on the other hand, really wanted to customize their clothes.
And this is how it looked like when they were packing up and everybody was ready to go home. I was told that they made this studio black for the purpose of this occasion, so I’m like wow.