Texture: This is a very lightweight and wispy formula. It’s easy to blend, but the formula knows how to stay put. It sets into this semi matte finish in terms of touch. This also doesn’t have sparkles in the formula, so this is a flat formulation per se. But this happens to be so hydrating with all the special ingredients that you’re bound to see a dewy finish after you leave this for a while. Like when you apply this and when your apply powder, it’ll be flat matte. But give it about half an hour and it looks hydrated.
In terms of the DO issue, this is very very efficient in addressing that problem. Nothing beats the satisfaction of finding a product that’s clear about its vision and is straightforward in solving it. I feel that Chuu is the first brand to properly articulate the problems everyone is experiencing with base makeup. And the first one to properly address it. I like how my skin feels hydrated but not oily. I never thought it was humanly possible, but it actually is!
Longevity: In terms of staying fresh, this indeed stays fresh all day. I have used this on several occasions, going out to all sorts of excursions, and from application till the end of the day I have this beautiful Korean goddess glow. But in terms of staying put, I always encounter issues with this wearing off my T-Zone after a few hours when I go out under the sun. I have to closely monitor my T-Zone area so that the makeup stays put all day. But on days when I don’t do outdoor activities and when I stay in air conditioned spaces, this lasts well. With that said, if you live in colder climates, this’ll be a good purchase.
This is the pink swatch on the left and the yellow swatch on the right. I have pinkish skin which is why the pink one just melts into my skintone. I love how they have a shade to address the pink tones of my skin.
Up close, this is how t looks like. You can see how much of a coverage it made. It also looks fresh and dewy despite feeling matte and silky to the wearer.
You can see that this got rid of a lot of the redness on my skin but more or less matched my complexion seamlessly. Despite being a tiny bit light.
Sorry for the awkward spot on my neck, but that’s double chin, not a spot I was not able to put makeup on hahaha.