Silk, the country’s leader in hair care, unveils its biggest, and most
beautiful transformation yet with the launch of its new range of Customized
Solutions. Introducing its new formulation and look, the country’s local jewel
believes that with specialized variants that cater to Modern Filipinas’ hair
needs, everyone can have the #PowerToTransform.
more than 30 years of hair care expertise, Cream Silk has developed its most
effective formulation yet, keeping in mind the most common hair problems of
Filipinas. Now better than ever, the all-new range has Advanced Hair Reborn
Technology that repairs, strengthens, and replenishes hair from inside out. It
also contains nutrients that are essential to improve hair elasticity, moisture
retention, and flexibility. With this breakthrough formulation, Cream Silk is
able to detect even the smallest imperfections of one’s hair and caters to
areas it is needed the most.
for every Filipina hair type, the new Cream Silk range consists of seven (7)
customized solutions, each with a specialized formulation to improve and
transform any hair to beyond beautiful. These are Standout Straight, Hair Fall
Defense, Damage Control, Stunning Shine, Dry Rescue, Dandruff-free, and its
newest variant: Color Protect.
with its reformulation, Cream Silk’s transformation also translated its new look
as they now feature Cream Silk endorsers on the packs to further communicate
the persona of the new Modern Filipina. These are Heart Evangelista (Pink),
Coleen Garcia (Green), Nadine Lustre (Blue), Pia Wurtzbach (Gold), Yassi
Pressman (Orange), Julie Anne San Jose (Violet), and Rachelle Ann Go (Red).
With their own stories of transformation, these celebrities serve to epitomize
the Cream Silk woman, and to empower other Filipinas to believe that they, too,
can become the best they can be.
this grand relaunch, Cream Silk remains committed to being a champion for the
empowerment of every Modern Filipina. “With the launch of Cream Silk’s All-New
Customized Solutions, we want to give Modern Filipinas the power to transform
their hair by providing them a full range of conditioners formulated for any
hair type. Cream Silk believes that having control over their hair enables
every Modern Filipina to have the #PowerToTransform”, said Dorothy Dee-Ching,
Unilever’s Marketing Director for Hair Care.
its all new range of Customized Solutions, Cream Silk aims to inspire women to
embark on their own journeys of transformation, starting with beyond beautiful