|BLK Cosmetics by Anne Curtis|
There’s her Long Lasting Liquid Matte Lipstick (Php349), which comes in five shades: Bold, Brazen, Sassy, Simple, and Sophisticated. I was super impressed over them!!! I don’t really like liquid lipsticks in general because they’re drying, and most brands don’t work well without lip liner. But hers works without lip liner well. The texture is creamy but not heavy on the lips, and the best part is it doesn’t crack or flake off, even after a few hours.
The lipsticks you see are BLK Cosmetics Velvet Lip Cream (Php299). It comes in four shades: Alluring, Classy, Flirty and Refined. This is an emollient and nourishing release for those who want something really comfortable. I also find this to be so refreshing because I am honestly a bit tired of everything being matte, as this has a satin finish.
She has two shade releases for her Contour-Blush-Highlight palette (Php499). I like that she did this because trio palettes are so helpful to everyone. I mean there are people who will want specific shades and go for their own palettes for each product, but I like the convenience when it’s all together in one place. She has Flushed (which features a rose blush) and Sun-Kissed (which features a peach blush).
She also has two shades for her Brow Sculpting Duo (Php249), namely Taupe and Natural Brown, although I couldn’t really feel the difference between both shades. What I liked about the brow pencil though is that it’s soft and waxy at the same time, which is why it lets you have very volumized and nice bushy brows ala Anne Curtis, but the end result is natural looking.
The releases which I have yet to explore in detail are her Powder Foundation (Php399) and Long lasting Liquid Eyeliner (Php249).
Of course, the place came to life with all the decor, but also with all the makeup in the house! It was nice seeing a lot of the very personal BTS photos of Anne while she was coming up with the brand.
I reaaaally love this photo so much, out of all the photos plastered everywhere. Seeing Anne busy swatching and trying things out really means a lot, because who’s not tired of private labels using celebs names without any of the celeb’s participation. For BLK, Anne was 10000% the creative director, at times bugging the production team late at night to consult things. Whenever she saw an idea, or thought of something cool, she’d tell her partners straight away. When things didn’t feel right with the prototypes, she wouldn’t sit and call it a day. She made sure everything was something she’d be proud to sell and use herself.
Today’s host was Nicole Anderson. Isn’t she pretty? I always adore her because she’s a lot like Anne in the aspect that she’s just so bubbly.
Anne is of course all smiles, and is happy to finally be launching her makeup brand. Imagine 6 years in the making? Craaaay! There were many ‘almost there’ moments that turned to ‘not yet’ for the past 6 years, so imagine her joy that her brand has finally come to life. People have always asked her about what makeup products she was using, and she thought, why not use the interest of the public to influence them about a no frills beauty philosophy?
Jacqe Gutierrez (who is due to give birth anytime soon and still rocked this launch!) explained how hands on Anne was. Jacqe is among the beauty geniuses behind Happy Skin, which is why she comes into this venture with so much knowledge. Jacqe was more on the production and operations side, while Anne was mainly on the creative side. Since we have Anne’s creativity and taste (people originally can’t buy expensive taste, so thankfully, Anne made her expensive taste available to us mortals), and Jacqe’s longtime experience and genius when it comes to formulating shades and textures Pinays will love, we have here this invincible brand, BLK cosmetics.
Here they are posing with their other business partners and key sales officers.