skincare line! “As one
of the biggest digital beauty brands in Asia, Althea aims to continuously introduce intriguing new products this
year to really show what we can bring to the market,” Frank Kang, C.E.O. of Althea discloses.
fans. “They don’t know what the specific steps and procedures are to complete the Korean skincare routine.
Many are fazed by the number of steps but when in reality, it shouldn’t be a difficult process at all,” Hyeyoung
Park, Head of Brand, shares.
this new skincare line. Riding on today’s current minimalism movement, Althea’s Bare Essentials focuses on
skincare fundamentals and drops all the non-essentials. These thoughtfully crafted products give the benefits
of the infamous 10-step Korean skincare routine, rolled into 3 quick and easy steps. “We wanted to go back to
the basics and really strip it all down to give the customers the most fundamental steps. From billions of data
we’ve collected over 3 years, the most prominent fact is that a solid routine starts from 3 essential steps –
cleansing, toning, and moisturizing. All the other additional steps added to your routine are just that –
leaving it looking bright, glowing, and beautiful. With clean, minimal, yet effective formulas, these
straightforward products epitomize simple perfection and deliver maximum results with minimum effort.
capsules that burst upon contact with water to gently cleanse, exfoliate, and detoxify skin. The Contour
Cleanser helps to promote blood circulation, and reduces bloating and swelling for a defined, enviably slim
Fluidic Dispersion technology) that gently fills the gaps between pores and allows hydration to penetrate deep
within the layers of the skin. Made with Snow Lotus extracts, this skincare heavy hitter has an incredibly
smooth and silky texture that enhances the skin’s natural glow, leaving you with the perfect canvas.
plant that prevents its moisture loss, to provide the skin with 24-hour hydration. This ultra-nourishing wonder
cream is also rich in antioxidants derived from Camellia Sinensis (green tea) seed oil, and helps to promote
collagen regeneration using Baobab Tree extracts. Upon application, your skin is left looking great and feeling
bouncy to the touch.
surprise that the Bare Essentials line caused quite the craze in the beauty world. Upon its announcement,
there was a 10,000-person wait list for the products! But fret not – you can now get your hands on these highly
coveted products; you’re just a click away from glowing, flawless, crystal clear skin. Plus, Althea is giving out an
additional 10% off with a free special edition mirror if you purchase now so head on over to www.althea.kr