left to right: Tina Ampil, L’Oréal Philippines General Manager for Human
Resources; Team C^3: Coleen Chua, Caitlin
Yu, and Clarice Tee; and Thibault de Saint Victor, L’Oréal Philippines Country
competition for students. This
year, in partnership with L’Oréal Professional Products, students from
all over the Philippines were presented with the challenge of innovating the
customer experience for the professional salon of the future.
the world. Locally, L’Oréal Philippines has mounted the annual
business competition since 2009. In its 10th year in the
Philippines, Brandstorm 2018 surpassed last year’s 1,500 sign-ups for its first
nationwide run, and mounts the second highest Brandstorm application record in the world; this
year’s competition boasts of more than 3,570 players from over 30 universities
from all over the country!!!
are very happy to see growth in the number students joining the competition and
are looking forward to sustain this in the coming years. L’Oréal’s goal has
always been to encourage and hone such diversity of talent and reach as many
students as possible,” shares Jake Bustos, L’Oréal
Philippines Talent Acquisition Manager.
forward to the semi-finals last March 1. The top 8 teams were then subsequently
selected to battle it out in the National Finals held in Marco Polo Hotel in
Ortigas last April 12.
UP Diliman successfully took home the championship with a ticket to Paris to
represent the country in the L’Oréal international Finals as they compete with
other students all over the world.
shares, “L’Oréal Brandstorm pushed the limits of innovation by encouraging us
to think outside the box. It was a never-ending process of researching and
revising our case, until we were completely satisfied with it. With winning
this year’s competition, we are excited to fulfill our dream to represent the
country in the L’Oréal Brandstorm Worldwide Finals in Paris, France.”
of the Philippines Visayas (1st runner up) and Team Tala from De La
Salle University-Manila (2nd runner up). Both teams win cash prizes
and products for their mentors.
(National Champions), Team Bellus from
University of the Philippines – Visayas (1st Runner up), Team Tala from
De La Salle University – Manila (2nd Runner up), Team L’Ocked In
from De La Salle University – Manila, Team LoREALTalk
from Ateneo de Manila University, Team RegSteffiJe
from University of the Philippines – Diliman, Team Totally L’Oréal
from University of the Philippines – Diliman, Team TS1 from
University of the Philippines – Diliman
has always stood as an innovation-incubator for some of the most
promising talents in the industry. It is always inspiring to see what students come up with with their
fresh perspectives and forward-looking insights” shares
Tina Ampil, L’Oréal Philippines General Manager for Human Resources