number of Filipinos owning basic smartphones and handheld cameras, anybody today
can literally capture their daily moments and curate it into a piece of work or
personal content. A world-renowned photographer once said, “Everyone’s camera can tell a story” – but how exactly can you turn
these captured moments into powerful and meaningful stories that matter to
people? Canon Marketing Philippines, Inc. (CMPI) teams up with four inspiring
Filipinas to encourage more women to tell empowering stories in ways words cannot.
Canon’s most lightweight mirrorless camera body yet, weighing in at only 302
grams*, making it the best option to enable visual storytelling – may it be for
personal use, or for new talents to get their work noticed. Not to be
underestimated, this handy camera boasts of professional quality photos
to its 24.2
megapixel sensor, Dual Pixel CMOS AF, up to ISO 25,600, 180-degree tilting LCD
screen, and Full HD video shooting capability that is at par with the shooting
power of DSLR cameras.
share perfectly captured moments—making it the right companion for some of
today’s women who excel in their respective fields: Kathryn Bernardo, Sara
Black, MJ Marfori, and Sofia Andres.
M-powering Women through Style
making her feel confident. “Everyone has their own unique style, and knowing
your personal style is something every woman should give importance to. Style
has the ability to transform women. It has the power to liberate,” said the
19-year old actress and model.
EOS M100, is the perfect companion for the woman of style. Its Self-Portrait
mode helps make sure users capture the best version of themselves through
adjustments ranging from smooth skin tones to background blurring and more. It
even comes in four different colors – black, white, greige, and pink to match
the user’s style. Whether it’s a quick selfie or a self-timed portrait, the EOS M100 is sure to capture the perfect
shot to help women feel confident and beautiful.
can be a storyteller,” shared Sara Black, top professional photographer known
for her evocative beauty editorial work. “But what makes a story stand out is
having the right camera to perfectly fill that gap between people and the
moments that tell stories,” she added.
with Dual Pixel CMOS AF, the Canon EOS
M100 provides precise focusing to deliver that depth for strong
storytelling. The M100 even comes
with face detection that offers an incredibly fast and smooth autofocus that
stays locked onto the subject, even when it is in motion, to capture fleeting moments.
Its built-in Creative Assist function offers a user-friendly interface that
helps beginners and professionals alike to easily change camera settings and
instantly see the results. “You don’t need to learn three years of photography
to be able to perfectly capture moments. Everyone has the power to inspire.
It’s not also something that’s exclusive to people with a huge number of social
media following it’s for anybody who
wants to tell a story,” said Black.
M-powering Women through Functionality
host MJ Marfori, telling stories is at the core of everything that she does to
help empower Filipinos, especially women. As a familiar face in news reporting
to many, it has become her work and her passion to travel in different places
to search and share meaningful stories across the nation. With the compact and
lightweight design of the Canon EOS M100,
it is easy to hold and carry anywhere for convenience without compromising quality.
“My goal is to be able to reach and inspire people of different backgrounds
through the stories I share,” she said.
NFC, and Bluetooth for seamless connectivity, she is able to instantly share empowering
stories captured in professional quality photos.
Teen Queen Kathryn
Bernardo shows off the Canon EOS M100 in Greige.
the experience of taking photos by providing users with access to different
creative choices, the EOS M100 is
compatible not only with Canon EF-M lenses, which are tailor-made for EOS M
series digital cameras, but also the extensive line of Canon EF and EF-S lenses
available for other EOS cameras. “Having the option to choose and decide on
what you want is for me – the ultimate freedom to express my creativity as a
woman and tell my story in a single frame,” said Philippine’s Teen Queen and
Canon Philippines ambassador Kathryn Bernardo.
style, substance, and functionality, the Canon
EOS M100 promises uncomplicated technology, handiness, connectivity, and
uncompromising quality—making it the perfect companion for empowered women who
want to share meaningful stories, one photograph at a time.
dealers nationwide until June 30, 2018 to get a free 16GB SD card and Php3,000
e-gift certificates via the Canon Red App. For more information, visit
Products Association (CIPA) testing standard, including battery and memory card