Innocently worded texts from AVON should not be taken lightly! Hahahaha… Last year, I received an innocently worded invite about a new campaign featuring Jennylyn Mercado and other celebs, and it ended up being a very sexy and glamorous lingerie show. This year, I got yet another innocently worded text about Tanner Mata, Enchong Dee and Daniel Matsunaga being AVON’s newest male ambassadors, and yes, it ended up being a sizzling hot men’s underwear fashion show. I had just attended a lenten recollection the night before, and thankfully, the priest said nothing about watching hunky models in AVON briefs. Whew. XDD
Sorry for digressing! It was indeed my pleasure to be attending the fashion show for their formal launch of Tanner Mata, Enchong Dee and Daniel Matsunaga, alongside key male influencers, as ambassadors AVON Men’s Club. AVON, as the leader in Intimate Apparel, takes its role seriously in providing Filipinos underwear choices that are comfortable, empowering, and at friendly price points.
Tisha Rodriguez, AVON Head of Marketing, gives welcoming remarks to all the guests. It’s a new era for men, and indeed, it’s time to redefine who the modern gentleman is. I was able to talk to her after the show to discuss it deeper, and as I had thought, it’s a shift in societal patterns that led to all this. If you think about it, men usually leave everything to the women around them. It’s usually the mother who buys everything for the family, and then when the son eventually gets married, it’s his wife who will take on the role of personal care shopper. But now, there is a shift being seen, and men are becoming increasingly active in choosing their personal care products and apparel. Men are subconsciously looking for role models of substance they can really look up to. So of course, it will be so alienating for these men to find that no one resonates with them. As such, this launch was all about unveiling ambassadors from various fields that the modern gentleman can look up to.
Before the show, there was a fierce dance number by G-Force. They really have such a dominating presence it’s amazing.
The first ambassador is Joshua Bulot, a musician. He’s a member of JBK band which appeared in XFactor UK 2017, and now their group has been doing several gigs and teleserye OST’s, amongst other cool things.
And a candid shot of the executives of AVON. It was indeed a job well done, and surely they spent many sleepless nights together with the ad agencies, PR agencies, and events firm to stage this event. Indeed, it’s time to celebrate.
As for me? I got to try this kaleidoscope photo station! Gosh, brands are getting better and better at selfie booths and flatlay stations at events.
Ane a photo with Nicolle and Michelle, who had to stay focused on their jobs in the presence of many hunk models ahihihihi…
And a selfie with Kuya Omu-rice!!! I didn’t even have any idea aaaaat allll about the viral omurice videos. Kuya just stood out amongst the models that I just had to have a photo with him. I just found out later on when I asked around (thanks to those who gave me the info you know who you are) and googled…