Before the forum started, we got to check out what Pond’s has been up to with product offerings. Now, the product ideation really leans towards the younger crowd, with their Tone Up Cream, BB+CC cream, and face powders. Pond’s has always been the brand about the ‘may igaganda pa pala ako‘ mindset and is all about putting out products designed not to wholly alter the user, but instead help the user achieve his/her full potential.
To start the program, Dorothy Dee Ching, Unilever Vice President for Marketing (Beauty and Personal Care), spoke about how Unilever has always been a company that stands for ‘Beauty That Cares.’ Their all-encompassing mindset is to make a positive impact on people, the environment, and the causes that matter to the company.
Kristine Domingo, Pond’s Senior Brand Manager, spoke about the rationale for the campaign. They found through their research that 96% of women have held themselves back in situations, for various reasons. There’s fear of failure, self-doubt, and anxiety over meeting expectations. The biggest reason is the fear of being judged. They also learned that even the most seemingly confident women have their own hesitations and self-doubt, too. So they decided to start the conversation on this, in hopes that it will encourage women to let go of their inhibitions and to learn that self-doubt is something that’s in everyone, even in the most confident people out there.
They showed the introduction video to all of us before the ladies finally came out. So glad it’s now on YT!
And finally, one by one, the Pond’s ambassadresses were all there! It was so magical to see what’d happen when 5 extremely beautiful women came over.
The talk was like one hour long, so I won’t really be able to type down every single thing they said. Instead, I wanna share the highlights of what each ambassadress said that touched me!