Kyani Launches Nitro Nutrition Movement (April 21, 2022)

Oh boy, I’ve got so much to unpack!!! This is the first event I’ve gone to since the pandemic started! Whewww!!! I actually can’t believe that I’d be attending events again after this long. I didn’t miss the traffic at all. But it was so nice to be back to the grind about learning new brand releases and meeting brand managers, as well as catching up with a lot of friends from the media. I’m so sorry I’m only posting about this now because I got so busy with campaign season (pero walang panghihinayang, walang pagsisisi, IYKYK) as well as a lot of backend stuff for this blog.

Now that I got that out of the way, let’s go to the more important stuff! This event was all about Kyani celebrating many things. There’s its 8th-anniversary celebration, the launch of its Nitro Nutrition movement, as well as a vow to better nutrition for Filipinos in the months to come. The last part was what was sorta important to me because despite the brand being in the Philippines for 8 years, I’ll be honest that the event was the first time I got introduced to the brand. I was told that the brand has been slowly growing itself in the Philippines but unfortunately had to slow down a bit during the start of the pandemic. Now that we have a little more understanding about how to conduct society as a whole this year, they can more comfortably expand and launch new campaigns and products for the brand.

Okada Ballroom

It was my first time to be at Okada, and I was so impressed! I know it doesn’t have anything to do with the brand directly, but after being cooped up at home for so long, it was so nice to see the place.

“Many of Kyäni’s products help the body produce more nitric oxide, which is essential in a body’s response to injury and an important reaction to jump-start the healing and repair process.”

The Lovely MC

The main talk for the event was all about the Nitro Nutrition movement. Sounds cool and all, but what is it? Nitric oxide is vital for immunity, circulation, as well as healing. So while it is a very useful compound, the body either doesn’t make enough nitric oxide at times or usually, we’re not able to absorb enough from the foods we take. These days, our diets have been limited by the pandemic. If you kinda think about it, at the start of the pandemic, we ate whatever we had stocked at our panic buying before the lockdowns. I remember making all sorts of slow-cooked casseroles and meats as we had tons of frozen meat and lots of seasonings and marinades, and I had some attempts at breadmaking. But we barely had any vegetables. Eggs were also scarce. Cheese was a luxury!!! I think most of you also had some particular foods you could not access at the start of the pandemic.

Fast forward to the present, while we can get food deliveries and takeouts, we’re limited by ordering from what’s near to us, or by what food items we think will still be edible and palatable after a long transport time. In short, it’s very difficult to really get the nutrition we truly need in the current setup. That’s where Kyäni steps in with its supplements and Nitro range–– true to its tagline “Be A Healthier You”, Kyäni products are specifically designed to help people receive the nutrients lacking in a modern diet.

The Nitro Nutrition plan is a simple two-step plan starting with a 21-Day Reset where you remove inflammatory foods and replace them with clean proteins, fats, and carbs. This plan is supplemented with Kyäni products. The 21-Day Reset is followed by a Monthly Accelerate which will help you make a clean diet stick and reap benefits such as improved metabolism.

Kyäni’s nature-based products start with the Triangle of Health – Kyäni Nitro, Kyäni Sunrise, and Kyäni Sunset – which deliver the nutrients you need plus the science to make sure they are absorbed by your body. Kyäni Sunrise is a delicious blend of vitamins and minerals while Kyäni Sunset provides nutrients to support heart health and healthy cholesterol levels. Kyäni Nitro supports the production of nitric oxide which plays a role in many aspects of health, from brain communication to inflammatory response.

Michael Breshears, Co-Chairman of the Board of Directors, spoke about how happy he is to be back. He was in the Philippines at the launch of Kyani Philippines in 2014. The company has come a long way since then, and Kyani is now available in 50 countries

The other key speaker was Mark Macdonald, fitness extraordinaire and co-creator of Nitro Nutrition. I really loved his approach to overall health. He did say some sad truths though, like how much butter we actually have!!! Imagine us gladly smothering our breads with the generous helping of butter that Okada had provided, and there he goes talking about how little of butter we actually need wahaha. These days, it’s easy to go overboard on butter and margarine as these ingredients can make most foods taste great. It really takes some creative thinking and workarounds to make dishes that are delicious but without extreme amounts of butter.

You would kind of think that if it’s a brand event, the speaker would try to bring up the brand at every moment and at every question. But with all the questions Mark was asked, he had a very holistic approach to things. For example, in the case of insomnia, he was not quick to claim Kyani Sunset as the cure-all for sleep problems, but instead he discussed the need to practice sleep hygiene, develop a good environment for sleeping, and cut out on foods that can cause too much alertness.

Speaking of Kyani Sunset, here’s a very interesting testimonial!! The general manager of Kyani Philippines, Kate Bellosillo, has had a son (pictured) who was abducted as a child. As a result, he suffered from a lot of bouts of insomnia due to the trauma of his abduction. He tried out Kyani Sunset when his mom got involved with Kyani, and while he did feel that he was able to sleep better, he didn’t want to just rely on psychological phenomena. He tracked his sleep using his FitBit, and indeed, he did see improvements in how he slept at night.

When it comes to supplements, it’s easy to make a lot of anecdotal claims, so I like how he went the extra mile to add substance to his hypothesis.

I just wanna thank Kyani for a scrumptous lunch that day!!! This was officially my first time to dine out since the start of the pandemic that was not related to a wedding. I did dine out twice last year, but that was at my brother’s wedding and my cousin’s wedding. So this was my third time to dine out in the two years of the pandemic, which is why I felt so excited to see plated food!!!

And finally, a selfie with Phya, Krish, and Nikeia!!! I haven’t seen Phya and Krish for two years, and I met Nikeia during the pandemic. This was my first time meeting Nikeia in real life! Gosh, these selfies do become more valuable after so long of not being able to meet friends…