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Monday, April 16, 2018

Life News: Team C^3 is Brandstorm 2018's National Champion!

From left to right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources; Team C^3: Coleen Chua,  Caitlin Yu, and Clarice Tee; and Thibault de Saint Victor, L’Oréal Philippines Country Manager

12 April 2018-L’Oréal once again hosts Brandstorm – its signature global innovation competition for students. This year, in partnership with L’Oréal Professional Products, students from all over the Philippines were presented with the challenge of innovating the customer experience for the professional salon of the future. 

Started in 1992 and present in 60 countries, Brandstorm is one of the largest student competitions in the world. Locally, L’Oréal Philippines has mounted the annual business competition since 2009. In its 10th year in the Philippines, Brandstorm 2018 surpassed last year’s 1,500 sign-ups for its first nationwide run, and mounts the second highest Brandstorm application record in the world; this year’s competition boasts of more than 3,570 players from over 30 universities from all over the country!!!

“Since going nationwide in 2017, we are very happy to see growth in the number students joining the competition and are looking forward to sustain this in the coming years. L’Oréal’s goal has always been to encourage and hone such diversity of talent and reach as many students as possible,” shares Jake Bustos, L’Oréal Philippines Talent Acquisition Manager.

From more than 1,100 teams, only 24 moved forward to the semi-finals last March 1. The top 8 teams were then subsequently selected to battle it out in the National Finals held in Marco Polo Hotel in Ortigas last April 12.

Out of the 8 National finalists, Team C^3 from UP Diliman successfully took home the championship with a ticket to Paris to represent the country in the L’Oréal international Finals as they compete with other students all over the world.

When asked about the whole experience, the team shares, “L’Oréal Brandstorm pushed the limits of innovation by encouraging us to think outside the box. It was a never-ending process of researching and revising our case, until we were completely satisfied with it. With winning this year's competition, we are excited to fulfill our dream to represent the country in the L’Oréal Brandstorm Worldwide Finals in Paris, France.”

Following suit are Team Bellus from University of the Philippines Visayas (1st runner up) and Team Tala from De La Salle University-Manila (2nd runner up). Both teams win cash prizes and products for their mentors.

The final list of the L’Oréal 2018 National Finalists were as follows: Team C^3 from University of the Philippines – Diliman (National Champions), Team Bellus from University of the Philippines – Visayas (1st Runner up), Team Tala from De La Salle University – Manila (2nd Runner up), Team L’Ocked In from De La Salle University - Manila, Team LoREALTalk from Ateneo de Manila University, Team RegSteffiJe from University of the Philippines – Diliman, Team Totally L’Oréal from University of the Philippines – Diliman, Team TS1 from University of the Philippines – Diliman

“L’Oréal Brandstorm has always stood as an innovation-incubator for some of the most promising talents in the industry. It is always inspiring to see what students come up with with their fresh perspectives and forward-looking insights” shares Tina Ampil, L’Oréal Philippines General Manager for Human Resources


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Wednesday, April 11, 2018

Beauty News: BLK Cosmetics' K-Beauty Collection Is Here!!!

Anne Curtis is probably the most popular fangirl of everything Korean, and arguably the prettiest. But it’s not just the Korean film and TV artistry that’s captured her heart. Like most beauty junkies, she’s long been captivated by the unique K-beauty sensibilities, which are very much aligned with Anne’s whole philosophy of uncomplicated beauty. Think: Fresh, dewy face, all-natural flush, dreamy eyes, and juicy lips. The signature Korean look is simple, beautiful, and effortless—synonymous with what blk stands for.

This is precisely why for the brand’s latest release, Anne has decided to combine two of her biggest passions to create a groundbreaking collection that’s sure fulfill the whims and fantasies of both beauty lovers and Korean fanatics, and even everyone in between. 

Introducing the blk cosmetics Limited Edition K-Beauty Collection! Meet your Anne-approved Korean cosmetics line: a collection of five makeup must-haves that’s guaranteed to let you nail that K-style look with ease. 

The exclusive collection includes: 
  1. blk BB + CC Cream Stick with Brush (Php449) 
  2. blk Intense Color Liquid Eye Shadow (Php299)
  3. blk All-Day Lip and Cheek Water Tint (P249)
  4. blk Creamy Sheek Paint (Php349)
  5. blk All-Day Intense Matte Lipstick (Php299)
AND LOOK AT THIS!!! 
Apart from the individual products, blk cosmetics is also releasing a K-Beauty Starter Kit containing the blk BB + CC Cream Stick with Brush, the blk Intense Color Liquid Eye Shadow, and the blk All-Day Lip and Cheek Water Tint. Get all of these for just Php997 when you shop at Lazada ASAP!!! You can also snag these K-beauty favorites at BLK Cosmetics' TriNoma boutique store, Zalora, BeeautyMNL, and at their Watsons and SM Beauty counters. 


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Tuesday, April 10, 2018

Beauty News: L'Oréal Philippines Celebrates A Year of Changing Lives


L'Oréal's Beauty For A Better Life Graduates

L’Oréal’s Beauty For a Better Life has since completed one full year of training of three batches of beneficiaries. Placing beauty at the heart of re-building identities and lives, and created to ignite long-term social impact, many of those who benefit from L’Oréal’s Beauty For a Better Life are women in vulnerable social or economic situations. Since its launch, beneficiaries from the Philippines has been given an opportunity to go into jobs and even own businesses in the field of hairdressing.

Led by the L’Oréal Foundation and implemented in 27 different countries across the world, Beauty For a Better Life is one of the Foundation’s key programs to help women (and in some cases, men) in vulnerable situations regain a renewed sense of dignity and allow them better chances for livelihood opportunities.The program was first brought to Brgy. Sto. Niño in Marikina as one of the priority areas for unemployment.

To date, 62 individuals have completed the program, 22 of which come from the third batch that graduated this April 2018. Each batch of beneficiaries underwent daily classroom sessions in the Barangay Hall for three months wherein they were taught different hairdressing skills such as customer service, blowdrying, haircoloring, haircutting, rebonding, and application of hair treatments – under the tutelage of L’Oréal Philippines hair professionals. They were also exposed to a one-week internship in L’Oréal’s partner salons across Metro Manila to expose them to actual hairdressing jobs and potentially further their career options.
L’Oréal Philippines Corporate Communication Manager, Carmel Valencia awarding the
Plaque of Appreciation and a class photo of all 62 graduates for Barangay Sto. Niño to Barangay Captain, Rizaldy Josef. 


"We believe in the power of beauty to change lives, and Beauty For a Better Life expands the definition of beauty by using it a way to provide skills and livelihood opportunities to those most in need. A renewed sense of self-confidence, diginity and motivation are fundamental changes that we see in our graduates and it is our hope and vision that Beauty For a Better Life empowers these women to gain a better of life through livelihood opportunities,” shares Carmel Valencia, L’Oréal Philippines Corporate Communication Manager.

April 3 signaled a new chapter for the program as it celebrated all the beneficiaries from Brgy. Sto. Niño including the latest set of graduates and also give way for the turning over of the program to a new barangay in Marikina.“It is truly heartwarming to see the hope that the program has brought about to the lives of the women (and men) of Brgy. Sto. Niño. For the next cycle of Beauty For a Better Life, we are hoping that we will also open opportunities to individuals from Brgy. Jesus Dela Peña and continue our advocacy of changing lives through beauty,” concludes Ms. Valencia.


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Tuesday, April 10, 2018

Maybelline's Sun Proof Summer Sale is Here!!!


OMG! This is it! The crazy summer sale we've all been waiting for! Run to your nearest Maybelline counter to enjoy up to 35% off on all your Maybelline favorites! 

Snag your favorite lipstick lines at discounted rates! Maybelline's Color Jolt Matte, Creamy Mattes, Lasting Lipsticks,  Lip Flush Bitten Lip, Loaded Bolds, Powder Mattes Rebel Bouquet,  Rosy Mattes, Vivid Mattes (and so much ore) can be snagged at just Php199 a pop this summer. Lip Gradation is also on sale. Superstay Matte Ink will also have flash sales in selected weekends of April, so be sure to keep your eyes glued to Maybelline's social media pages to make sure you don't miss it. 

Monday, April 09, 2018

Beauty News: Our It Girls Met Gigi Hadid!

ICYMI! Maybelline New York dropped its collaboration collection with none other than its very own global IT girl, Gigi Hadid. Since then, it has disrupted the global and local makeup industry with millions of girls obsessed over every product in the collection. Our own it girls Alexa Ilacad and Gabbi Garcia went to see the Gigi Hadid in Japan awhile back! Here's what they had to share:


Alexa: I was so excited when I got my very own Gigi collection from Maybelline last year—I swatched EVERYTHING immediately! I got hooked. And now to actually meet the Maybelline girl behind this amazing collection in Tokyo? My 2018’s already made!


Gabbi: I’m still not over it! Getting to know Gigi plus the whole team behind the makeup collection and learning from the best in the industry really made this trip one of the most unforgettable opportunities I’ve had.
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Monday, April 02, 2018

Watsons Love The Sun Event (March 8, 2018)


At leassttt upgrade na ho tayo!!! Within the month na ang backlog charrrr! 

This is Watsons Love The Sun event held at SM MOA last March 8, or Women's Day. I find the date of the event to be very apt, because when it comes to self care, we have this whole list of processed. From whitening treatments, spa sessions, facials, and all that, every woman has her own concept of self care. But realistically, sun care is such an integral part of self care. AFAIK, our ozone layer has only started to stabilize a bit as of late, but still, it doesn't dismiss the existing damage it has suffered. There's still a big ozone layer hole, and we really need to be on the defensive and to take sun care very seriously. 

Honestly, one misconception that we usually have is that we only need sunscreen during the summer or during outings. But I've learned that every body part that gets exposed to the sun even for a short period of time needs sunscreen every single day. This year, even though I technically have shunned the concept of new year's resolutions, I vowed to pay more attention to sun care. I placed all the sunscreens I have in my dresser, such that when I get ready each day, it'll be automatic to me to pick up the sunscreen and to apply liberally on my face and all body parts that will not be covered by clothes.