This is by far one of the most amusing press launches I have ever seen because usually, when there is a new product, I am sent the products at home, or I am handed a bag with the goods already.
But for this event, they handed us empty press kits. Instead of getting everything inside, they made us slowly experience and appreciate the new products in their roster by making us visit various stations set up on the premises.
The next part is the most important and exciting part of the whole journey! L’Oréal teamed up with Black Fleet to create a special experiential limousine van featuring L’Oréal’s revaped True Match foundation!
The moment I enter the van, things really start to feel so fancy. I mean who wouldn’t feel fancy when Blake Lively and Joan Smalls are staring at you while you get your foundation done? More so when the great Verna Marin is is going to do your foundation for you.
She sees that G2’s color fades into my skin perfectly, and she is certain that I am in the G family (G as in Golden Ivory family, or in other countries this is coded as W for warm).
But she still thinks G2 is not the final shade though it disappears on my jawline because she says that my legs are so white and so is my neck. She re tries G1 on my face, and indeed, it also disappears on my skin upon blending, and comes in a more agreeable lightness.
For re testing G1, she swiped it on the right side of my face instead of the left. The unique thing about this foundation is that it’s got micro-matching technology that perfectly matches one’s skin tone and texture at the micro-level, which is why everyone can find their True Match.
The whole van is just such a fancy concept. There were about 20 of us bloggers at the event, so each blogger couldn’t take too long. But I’m now imagining how cool it would be if they just let us in this van, closed the doors, and gave us ambush makeovers hahahahahaha.
After finding my true match, I go back inside the store to proceed to the next stations. Station 3 is the concealer station and station 4 is the eyebrow station.
The concealer station is amusing because the shade spectrum is so wide that you need not limit yourselves to just using this as concealer. These would also be great as contour and highlight products!
This station got me the most excited because I have very thin eyebrows. They had very big revelations on how to improve everyone’s brow game, and I was of course very interested.
And well, L’Oréal also helped us find our true match in burgers and milkshakes. I was actually very hungry when I got there as I had my breakfast very early, so thanks L’Oréal for all the food!
When we were all done with the stations, we were enjoying the foods that Farmacy had. And more or less it’s a small world where everyone knows each other, so it was natural everyone got busy catching up on each other’s lives.
As for me I got a salted caramel milkshake and a barbeque bacon burger. Had it not been that I was rushing to class after, I would have also gotten some ice cream!
And hooray, here is my completed press kit, with all the items a true match to my skin! I loved the concept of this event so much because all the items I got were exactly in my shade preferences, or in the matching shade. And, it was also a fun adventure to visit each station and see what it had to offer.
After a veeery looooong time, I finally saw Bea again! Bea is one of my schoolmates in college, and she’s already graduated and blossomed into a L’Oréal girl. Yes, I really do think that there is such a thing as “L’Oréal office girls” hahaha.
And here are just some more photos from the event: