So what is Banila Co all about? Well yeah, it is a Korean brand like so many other Korean brands. But what makes it special is that the brand is all about giving that rosy, dewy Korean glow. There are people who call it the Korean Benefit cosmetics, and while I think this is partly true because of the packaging and the names they give their products, I really think that Banila Co owns the equity of glowing skin. It doesn’t have a lot of color makeup products (it has a lot of color makeup, but not as many products as its Korean counterparts), but it really rules the beauty world with award winning CC creams, primers, BB creams, and skincare. It also specializes in highlighting makeup products.
Since the brand is all about that dewy glow, they have a lot of lip products that are bright and vibrant. A lot of their lip products can double as cheek tint. They are into very timeless, girly, and dainty colors, so I don’t see them doing crazily vampy or shocking colors anytime soon hahaha…
The products that really amused me are their cushion gel liners and eyebrow gels. I never thought that you could make cushion versions of those that are actually value adding for the consumer.
And more importantly, the base makeup. They are famous for their Prime Primer line which includes high definition powders and makeup primers. I love using their powders because they have powders that are colorless, and I also love the very light and silky feel they come with.
Amusingly, too, they have a bird’s nest line. I know it’s not very heard of in the Philippines, but in other southeast Asian and east Asian countries, they really revere bird’s nest and eat it because of various claimed health benefits.
Since this is the first day people went ballistic and wanted to shop right away. The line here is because they had a special promotion event wherein they gave out special gift vouchers for the first few shoppers.