His speech and a lot of the questions during Q&A brought up a lot of insights about the world today.
Canon is in an interesting era. Everybody now has a smartphone that has a camera, but why is Canon still alive? Apparently, Canon’s mass market cameras are weakening, but their SLR’s are strengthening. And through their growing SLR market, they still win in life given how much more their SLR’s cost compared to simple digicams. And given that one SLR will lead to many lenses, accessories, remotes, flash lights, and so many other add ons, they can take their first walk as Miss Universe anytime soon.
They realized that smartphones are not necessarily their enemies because the more selfies and photos people took with their phones, the more they realized that high quality photos are important, and the more they longed to have SLR’s because they want instruments that can do what their smartphone cameras can’t.
Smartphones have made it easy for everybody to get introduced to photography, and perhaps easier for people to see that it takes a village (of instruments) to make an IG worthy feed. Smartphones have actually enabled people otherwise unable or previously uninterested to explore photography to do so. Cameras are not cheap, disposable instruments that people will randomly buy, so there is a need for that push for people to feel that they need cameras.
Contrary, too, to popular belief, their printing business is doing great even if no one develops films anymore. People sort of just transitioned from developing films to printing posters, tarpaulins, and basically printing everything that can possibly be printed on any possible surface that can be printed on. People are now living large because it’s so much more affordable nowadays to print posters. Most tickets, print ads, invitations and other layouts are now printed out with unapologetically all the colors of the rainbow, often on paper sizes so large that it’d cost a fortune to do such things 20 years ago. If my cats’ photos have big printouts, then I am quite sure plenty of other things have been printed out in this world and Canon printers have played a part in them one way or another.
To talk about their exciting activities for this year, they have Kristine Dacanay, Marketing Communications Manager, go onstage to talk about their plans.
Canon is now a strong player in business solutions so they have a lot of initiatives for offices this year.