To launch all the festivities for the month, they had us go to Mind Museum for some virtual store setups.
And! Yes! The other good news is that Beauty By LazMall is here and is now a dedicated section in the site!
Neil Trinidad, Chief Marketing Officer of Lazada Philippines, emphasized the multitude of brands that have been introduced to LazMall, and how these new brands further contribute to empowering shoppers with diversity and inclusivity. Bobbi Brown, Estée Lauder, Origins, Dr. Jart+, COSRX, Covergirl, Clinique, Burt’s Bees, among other powerhouses, are now at LazMall. More and more premium beauty brands are going onboard Lazada, which makes it so exciting.
Carlos Barrera, Chief Operations Officer of Lazada Philippines, asked shoppers to be quick and be alert as deals will run out fast! While Lazada will have over 3 million deals from hundreds of participating brands this month, really crazy deals like 80% off items and Php1 items are sure to get sold out easily. There will also be lots of vouchers to be given away for discounts and shipping discounts, so shoppers need to use them before others do!
They also had a discussion with key brands on what’s exciting about their Lazada stores. Onstage were Vanessa Castro-Delong, Olay Philippines National Beauty Consultant Sales Manager; Czari Domingo, Benefit Cosmetics Philippines’ National Brow Artist; and Annika Bautista, L’Oreal Makeup Paris Philippines Total Lip Category Brand Lead. For Olay, Vanessa shared about how Olay Whips is changing the skincare landscape thanks to the mousse-like, velvety finish of the product. Czari shared about how excited she is that Benefit’s brow products can already come to the rescue of any Filipina as the brand is now onboard Lazada.
Annika shared her excitement that they have new shades for L’Oréal Rouge Signature, and how many L’Oréal lippies can now be “tried on” by customers via augmented reality thanks to the new Magic Mirror function in L’Oréal’s LazMall outlet.